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American Modernism Mini Edition Graphic Design, 1920–1960

By R. Roger Remington

6 3/4 x 8 3/4 in; 192 pages pp;
Paperback
March 2013
ISBN 9781780670980
ISBN10 1780670982

SKU# 9781780670980

$19.95
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Quick Overview

This is the first comprehensive survey of Modernist
graphic design as it emerged in America in the period
from 1920 and 1960 in various media—advertising,
information design, brand identity, magazine design,
book design, and posters. It examines the great works
which by mid-century had defined American
graphic design.
American Modernism Mini Edition Graphic Design, 1920–1960


Description

American Modernism Mini Edition Graphic Design, 1920–1960

This is the first comprehensive survey of Modernist graphic design as it emerged in America in the period from 1920 and 1960 in various media—advertising, information design, brand identity, magazine design, book design, and posters. It examines the great works which by mid-century had defined American graphic design. The book begins with a section devoted to the emergence of Modernism and its major historical influence, such as European avant-garde movements, popular culture, educational innovations such as the Bauhaus School, architecture, industrial design, and photography. The heart of the book includes the key works of mid-century Modernism as it matured into a fully-formed American style, bringing together such great names as Alexey Brodovitch, Lester Beall, Paul Rand, Saul Bass, Will Burtin, and Alvin Lustig. The final section looks at the impact of and reactions to this new movement as graphic design in America matured in the 1960s and beyond.

• The first comprehensive survey of Modernist graphic design as it emerged in America between 1920 and 1960
• Includes advertising, information design, identity, magazine design, print, dimensional design, and posters
• New, attractive format

 

More Details

6 3/4 x 8 3/4 in; 192 pages pp;
Paperback
March 2013
ISBN 9781780670980
ISBN10 1780670982
R. Roger Remington is Professor of Graphic Design at Rochester Institute of Technology, New York. His previous books include Nine Pioneers in American Graphic Design and Lester Beall: Trailblazer of American Graphic Design.
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