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Instant

Princeton Architectural Press

By Christopher Bonanos

6 x 9 in in; 192 pp / 100 color pp;
Hardcover
September 2012
ISBN 9781616890858
ISBN10 1616890851

SKU# 9781616890858

$24.95
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Quick Overview

“Instant photography at the push of a button!” During
the 1960s and ‘70s, Polaroid was the coolest technology
company on earth. Like Apple, it was an innovation
machine that cranked out one must-have product
after another. Led by its own visionary genius founder,
Edwin Land, Polaroid grew from a 1937 garage startup
into a billion-dollar pop-culture phenomenon.
Instant


Description

Instant

“Instant photography at the push of a button!” During the 1960s and ‘70s, Polaroid was the coolest technology company on earth. Like Apple, it was an innovation machine that cranked out one must-have product after another. Led by its own visionary genius founder, Edwin Land, Polaroid grew from a 1937 garage startup into a billion-dollar pop-culture phenomenon. Instant tells the remarkable tale of Land’s one-of-a-kind invention—from Polaroid’s first instant camera to hit the market in 1948, to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company’s dramatic decline into bankruptcy in the late ‘90s and its unlikely resurrection in the digital age. Instant is both an inspiring tale of American ingenuity and a cautionary business tale about the perils of companies that lose their creative edge.

• The first book-length history of Polaroid
• Written by a New York magazine senior editor in a breezy, accessible tone
• Features colorful illustrations from Polaroid’s history, including the company’s iconic branding and marketing efforts
• Polaroid inventor and CEO Edwin Land was the Steve Jobs of his day and pioneered Jobs’s trademark dramatic product unveilings
• Will appeal to photography buffs, tech geeks, pop culture nostalgists, and business readers

 

More Details

6 x 9 in in; 192 pp / 100 color pp;
Hardcover
September 2012
ISBN 9781616890858
ISBN10 1616890851