From the Design Desk: Critter Culture
Get designers near bottles of wine and inevitably the conversation turns to the design of them. We all like a pretty label, but also want to know more about the fonts and the printing methods in play. The other day, in one such passionate discussion, someone mentioned that “critter wine” is doing quite well right now. Apparently that’s wine industry speak for wines that have animals on their label. I loved hearing this. I love animals. But the critter trend is nothing new. We all witnessed the saturation of the flora-and-fauna craze. Birds of any kind are still popular, from Urban Outfitter’s fashions to indie rock album covers.
In an era when pooches are more fashionable than ever, and kittens are considered sanctioned subjects of art, it’s not hard to look around and see animals graphically reproduced in motifs, mascots, decorations, tattoos, stationery, fashion, and the old standard, clouds, of course. I’m not sure why, but the design department at Chronicle definitely seems to have caught the bug, or should I say, the critter, itch.
The compendium of animals you can find by walking from design desk to design desk reveals a diaspora of critters almost as rich and diverse (and weird) as a segment of Planet Earth.
I’m not sure what these little creatures say about us, but they say something, and they seem unique to each one of us, in a sort of creative animal spirit way, for the visually inclined.
I decided to continue my critter tracking in our book room. There I found a lot more kittens and puppies compared to what I saw on the design desks, but my hunt stopped short when I picked up a copy of Wet Cats. I know we have lots of neat books on birds, and beautiful cards with all kinds of animals, but Wet Cats captured me and I couldn’t let go, sending me twittering all the way back to my desk.
The Fairest Fowl: Portraits of Championship Chickens remains a longtime favorite of mine. And my personal Noah’s ark of books continues to grow: Creature, Softies, Peeps, Backyard Bird Songs. I’m not sure if I’m the only designer who feels this way, but if I ever saw a wine label with a cute little blue alien leaning on a cow, trendy or not, I’d buy it in a second.
Amy Krouse Rosenthal, We Wished You MoreMarch 10th, 2017
7 Must-Read Articles on Diversity Within the Publishing IndustryFebruary 23rd, 2017
The Winners of the Little Free Library Design CompetitionFebruary 16th, 2017
We Need Diverse Books More Than EverNovember 28th, 2016
The Chronicle Books Gift Guide: Our Top Picks of the YearNovember 21st, 2016