From the Design Desk: Trees
Trees can be signifiers of many things—the palm trees in California suggest warmth, while New England maples bring to mind changing seasons. Artists and designers know that trees can evoke different sentiments, from melancholy willow trees to romantic cherry blossoms.
Artist Lisa Congdon has a penchant for forests, especially birch ones. We have featured some of her woodsy landscapes in Forests Eco-Keepsake Notecards and the Birch Forest Flexi Journal. Lisa brings a distinctive color palate to these quiet environments.
I love our oversize (12″ x 12″) book The Life & Love of Trees with enormous spreads of full bleed photography. The book is filled with massive shots, delicate details, and beautiful landscapes. It displays trees from every angle with an incredible range of color and mood.
In considering trees as signifiers and visual puns, it’s fun to think about “new trees,” or the use of fake trees to disguise cell phone towers. Smarts & Crafts has some examples of this from an issue of Condé Nast Traveller with photographs by Robert Voit.
Digging deeper into the meaning of trees in an urban context, it’s useful to know where they came from. Burrito Justice, a San Francisco blog, has a great write up and catalog of local trees. Knowing which ones are from Japan, Chile, or Australia gives us a little visual clue as to the landscapes of these countries and conjures all that our imagination associates with them. A Brisbane box from Australia (top right) makes me think immediately of koala bears. Clearly it’s not just birds and furry creatures that bounce off tree branches, the imagination does too.
Introducing Our Winter/Spring Design FellowsJanuary 26th, 2015
The Lasting Impact of Riot GrrrlJanuary 25th, 2015
Art Before BreakfastJanuary 20th, 2015
So, You Want to be a Chronicle Books Design Fellow?January 12th, 2015
Design Desk: Goodbye from Our 2014 Summer/Fall FellowsDecember 29th, 2014