Food

A Peek Inside Chronicle

Hi there. Bakerella here. I’m guest blogging today on Chronicle’s website. Nice to meet ya.

A few weeks ago, I was in San Francisco to do a book signing for my first cookbook… Cake Pops. While in town, I was able to visit Chronicle’s headquarters. Yay!

It was such a pleasure to see up-close the publishing force behind my book.

When you walk in the lobby of the building, you are immediately distracted by all the fun books they publish. This one called Bike Snob was one that caught my attention. One thing you can guarantee about Chronicle books. They will draw you in with their fun titles and great graphic design. The lobby was like a mini library of cuteness.

Of course, they had a few of mine on display. They knew I was stopping by…

…and put on a little breakfast get together with the team of folks at Chronicle that worked on the book.

We had pastries. Delicious pastries from Tartine Bakery.

Who just so happens to have a book published by Chronicle… and it’s lovely.

It was so great meeting everyone.

Here’s Tera Killip in the Bakerella t-shirt (too cute) and Anne Donnard, the graphic designer who made the pages look so pretty. Thank you Anne. I get so many compliments on the design of the book.

Here’s Liza Algar and Lynda Zuber Sassi. Everyone I met was super fun.

Including Lara Starr. She’s in the middle of my friend Julie and I. Lara does Children’s marketing for Chronicle and she is quite the cake popper.

Seriously, she’s really good at making them. I’ve seen proof.

Here I am with my editor. Amy is the reason I’m with Chronicle. I’m so glad she approached me about doing a book. It was great to finally meet her in person.

And… she has a book too – with Sara – another Chronicle editor. It’s called Whoopie Pies and it’s great.

Look… Kindle Cake Pops. Still cute in one-color.

I love this. Chronicle has a wall of all their catalog covers. Such a great visual.

Striking.

So Peter and I struck a pose in front of them.

Peter handles all the marketing along with David who handles publicity.

Hi David. Miss you guys.

Here’s a peek at part of the offices. I guess you could call this the lounge area. I don’t know. But there are no desks. Just fun furniture.

As you walk around the offices, everywhere you turn are posters or book covers or cool things to look at. I love this one.

Anytime a new employee starts at Chronicle, they take a polaroid of them and add their photo to the board arranged by year. Pretty impressive. Pretty cool.

Look there’s Amy.

Here’s some of the working spaces. Like I said… lots of things to look at.

I found Anne hard at work.

Then I found this. It’s actually one of my favorite things I saw. I’m all about organization and stuff, but this is fantastic. These are book dummies in varying finished dimensions, page counts and probably paper weights. This makes me very happy inside.

And so does this. Covers. Colors. Typography. It’s a graphic designer’s dream.

Shhhh… don’t tell anyone… but this is a book cover they are working on. It’s for Miette Patisserie. The cutest little candy shop and bake shop I saw in San Francisco.

They make small, simple, stunning cakes. I can’t wait to get a copy.

And look at this… super secret cupcake papers from Cath Kidston. This is a prototype. They aren’t for sale yet.

Bikes. Lots of bikes. Commuting in San Francisco is much different than what I am used to.

Luckily we didn’t have to ride one to the book signing later that day.

We had wheels. Yay!

Here’s the gang at the Williams-Sonoma signing. Thanks Chronicle for a great day and of course for helping make Cake Pops such a success!

Here’s some more photos from the event if you want to see.

Bakerella
bakerella.com

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9 Comments

  • RexRayFan November 4, 2010 at 6:11 am

    The cupcake papers are wonderful.

    Reply

  • tjacobs November 13, 2010 at 7:13 am

    …What an absolutely incredibly awesome creative colorful fun place! I want to work there! :o)

    …Thank you for the tour Miss Bakerella – I enjoyed it!

    …Many blessings all… :o)

    Reply

  • @soapylove November 13, 2010 at 8:27 am

    Great post! What a great office and the staff looks so friendly and talented! Thanks for the tour!

    Reply

  • Tina November 13, 2010 at 8:51 am

    what a cool office. looks like a fun environment to work in.

    Reply

  • The Prairie Hen November 13, 2010 at 11:48 pm

    Dear Bakerella,

    You are so very lucky to be working with such great people on your great publishing adventure! I’m so happy for you that it is going so well… That said, who couldn’t be nice to you? Hello?! You make CAKE POPS!!! What’s not to love about THAT!?!

    Love,

    Raimie in NE

    Reply

  • Claudia November 14, 2010 at 9:57 pm

    I love Chronicle Books; great products and great prices as well. Congrats on your gorgeous book; looks like you're having fun on the tour! By the way, Tartine is a such a great bakery; I've been baking my way through the Bread book; and can't wait to see the Miette book!

    Reply

  • karen d fayetteville ga November 14, 2010 at 10:04 pm

    Thanks Bakerella for taking us along:) So happy for all the wonderfulness happening in your life :)

    Reply

  • Donna November 16, 2010 at 9:06 pm

    Chronicle looks like such a fun place! And I agree, the "book dummies" are my favorite. I would love to have that on my work shelf! :)

    P.S. My BF surprised me with your book this past weekend and I love it! Will definitely be making some for the holidays this year!

    Reply

  • shirley olsen November 18, 2010 at 9:43 am

    this is very coooool….so proud and happy for you
    love you
    your cousin
    Shirley

    Reply

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