Archive for March, 2011

I’m delighted that this week’s guest blogger is Daniel Tucker, co-author with Amy Franceschini of Farm Together Now. He’s been touring all over the US the past few months getting the word out about all the incredible farmers and farms featured in this book.

Michael Pollan had this to say about the book a few months ago:

“My favorite book of the season is Farm Together Now: A Portrait of People, Places and Ideas for a New Food Movement, by Amy Franceschini and Daniel Tucker. It consists of interviews with a wide range of farmers (and activists) who you haven’t heard of. Inspiring without being romantic in the least, it advances the whole conversation about sustainable agriculture and access.”

Do you work on a farm, or participate in a community-supported agriculture program? Do you have a community garden, and if not, have you thought about joining or starting one? Let us know by posting a comment on the blog and you’ll be eligible to win a copy of this special book that I’ll be giving away at random.

Connecting the Dots from Wisconsin, Milk Prices and Farm Together Now
Daniel Tucker

Last week I went to Wisconsin to show my support to the workers and residents who are trying to keep their right to unionize and dispute the influence of corporate money in influencing elections. I also went to check out Tractorade organized by Family Farm Defenders, an organization featured in the book I recently co-authored: Farm Together Now: A Portrait of People, Places and Ideas for a New Food Movement. Seeing the participation of Wisconsin farmers in the rally in Madison symbolized to me the kind of intersections of concerns that I encountered back in the summer of 2009 when Amy, Anne and I traveled the country working on our book. Interviewing people from Santa Cruz to Atlanta for Farm Together Now confirmed for me that the “food movement” so many of us are talking about is nothing if it doesn’t connect the dots to other parts of life. Food is a lens through which we can talk to all sorts of people about the economy, personal health, workers rights and sustainable care for the earth’s resources.

In Wisconsin I saw Joel Greeno, one of the farmers featured in our book. As usual Joel was coordinating a meeting or discussing what happened at the day’s action on his phone. When we first met in 2009, Joel was protesting the Chicago Mercantile Exchange and the influence that their financial market has on food prices around the world – especially dairy farmers like him and his Family Farm Defender friends. They were making connections between their small town in Wisconsin, food riots in Middle East and Africa, the financial crisis, and food prices at the grocery store. There is no profession that can help us make the links in our human ecology clearer than the farmer.

Presented here is an excerpt of the interview that I did with Joel for Farm Together Now as a way to honor the fight they find themselves in today. Please check out Family Farm Defenders report on Tractorade and support your local farmer as they connect the dots.

Greeno Acres
Kendall, Wisconsin

Organizing body: 1
Scale: 160 acres of pasture
Type: for profit
Key crops: raw milk
In operation: since 1993

Third-generation Wisconsin dairy farmer Joel Greeno has been farming for more than fifteen years and is the current president of the American Raw Milk Producers Pricing Association (ARMPPA), an organization of dairy farmers dedicated to establishing a raw milk price that returns to dairy producers their cost of production plus a profit.

Greeno is also the vice president of Family Farm Defenders, the founder of the Scenic Central Milk Producers Cooperative, and serves on the executive committee of the National Family Farm Coalition (NFFC) as a representative of ARMPPA. NFFC is the U.S. branch of La Via Campesina, the largest farmer organization in the world. These folks make translocal connections between their Wisconsin life and peasant farmers all over the world, often traveling to farmer summits in Europe and Latin America.

Greeno participates in protests and advocacy for farmers’ rights while maintaining a head of forty dairy cows. On top of it all, he steals time to participate in tractor pulls with his friends on the weekends.

Interview with Joel Greeno

Did you grow up on a dairy farm?
Joel Greeno, founder: Oh, yeah. I’ve been milking cows since I was ten years old. But ever since I could walk I was in the barn, doing chores of some kind, or feeding cows or calves. During harvest season, I was bailing hay and unloading hay and mowing hay. I spent all summer putting it up and all winter feeding it up. I bought this place in 1990 and then brought cattle here in ’93. Been farming here ever since.

Could you say a little bit about the land and the context here?
There are a lot of traditional family farms here, and a lot of these farmers pasture one single lot that’s used continuously throughout the summer. But I do rotational grazing, whereby you rotate the cow every few days throughout individual managed paddocks. This way, there isn’t as much fuel going through tractors and equipment, and I cut down on fossil fuel too by not using commercial fertilizers. I’m probably looked at as the oddball because of that.

What motivated you to attend your first meeting around farmer activist work?
In October 1996, “Black Friday” happened: Farmers’ milk prices dropped six dollars a hundredweight over a two-month period—almost a 30 percent drop at the time. It left all farmers in an income crunch, struggling to pay bills. People’s parents were getting put out of business. I began to wonder, “Why?”

In February ’97, I was invited to a meeting of the American Raw Milk Producers Pricing Association. I met John Kinsman, Francis Goodman, and others; joined the organization; and eighteen months later I became president.

What led you to establish the Scenic Central Milk Producers Cooperative?
I recruited a group of farmers who’d agreed to be the interim directors of the co-op, and they filed the articles of incorporation. We were naive to think we could have a co-op up and running in a month or two—we ended up fighting state of Wisconsin red tape for ten months to obtain all of our permits and inspections.

In ten years’ time, we were able to grow from the smallest co-op in the United States to the fortieth largest in the country. We’re very successful in what we do: marketing farmers’ milk, paying top prices, providing excellent services, providing retirement plans in the form of Roth IRAs, Christmas bonuses . . . things to benefit farmers.

What inspired you to join so many organizations and coalitions?
Meeting John Kinsman and also becoming a member of the American Raw Milk Producers (ARMPPA)—and eventually becoming the vice president. Through that organization and Family Farm Defenders, we look at the whole picture; we know we’re not going to fix the milk situation by just dealing with milk. Everything is interwoven, and in order to save dairy farmers, we have to look at all farmers and take on the actions to protect all farmers, whether they are milking cows, organic or conventional, or raising corn and beans.

(more…)

We all know how it goes. You study hard (well, maybe not hard enough), only to take one look at the test and realize you have no clue. Gulp. While you might have resisted the temptation to scribble something egregious, others, like those featured in our new book, F in Exams, did not.

To celebrate smart alecks everywhere, we’re giving away this collection of the more creative and hilarious ways students tackled those particularly challenging questions.

To enter for a chance to win, just check out some of the very best totally wrong test answers in this slideshow, and tell us which one is your favorite in the comment field below by Tuesday, April 5th.


View F in Exams: The Very Best Totally Wrong Test Answers on Scribd

Overachievers, take note: extra credit can be earned! Just share this post on Twitter with the hash tag #examfail for an extra entry into the giveaway.

Good luck!

Albee Dalbotten
Senior Marketing Manager

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Crochet and the NCAA aren’t normally in the same sentence. But maybe they should be. Inspired by the World of Geekcraft, which proves that geeks make some amazing crafts, I went in search of crafty college basketball fans. In honor of March Madness, here’s a showcase of what happens when college basketball and crafters collide.

First, some snacks.

Basketball cupcake-cookies (cupkies?) from Family Fun.

And lovely basketball sugar cookies from The Crafty Penguin.

Then, some accessories for the littlest fans.

Crochet basketball beanie from ashley22284 on Etsy.

Looks like the game’s down to the wire and she’s too nervous to watch.

Basketball hat and bootie set from Funhatsandmore.

Make your own basketball tam from this crochet pattern from ambassadorcrochet.

And, finally, some team-specific goodies from rabid fans.

Sackboy as a UNC Tarheel from crafty fusion.

Stormstriker’s Etsy shop sells expressionistic paintings of college mascots. Below, the Butler bulldog:

For the Cinderella team: a VCU Quilt

and beer cozy.

Kansas fans need one of these this year: a Jayhawks needlepoint tissue box cover.

And finally, a UCLA pet hat from ilickyou.

Don’t be sad, pugsy, there’s always next year.

And for those of you who aren’t fanatical about college basketball, some other forms of March Madness: Jezebel’s Cats Vs. Dogs bracket, Washington Post’s Beer Madness, The Morning News’ Tournament of Books.

Allison Weiner
Designer

1. James Jean’s Rebus Exhibition at the Martha Otero Gallery in Los Angeles.

I was lucky enough to be at the opening for James Jean’s first LA-based solo show a few weeks back. The art itself, showcasing James’ expressionist oil paintings and pages from his detailed sketchbooks, is a sight to behold—full of haunting, delicate imagery and bold colors. What was equally inspiring to me was how engaged the crowd was, posing for pictures in front of the paintings, waiting in line to have James sign their books, utterly thrilled to be a part of this exciting moment. It’s a rare thing to see. The show is up until April 23rd.

We recently received the printer’s proofs for James’ new book, also titled Rebus. It is 256 pages of absolute beauty, one that I look forward to telling you more about in the coming months—we publish it this fall!

2. Planet Comicon in Kansas City

Why not head to Kansas City for the Midwest’s premiere comic book pop culture feeding frenzy? Nathan Fox, the man behind Chronicle’s Stay Tuned Postcards (as well as numerous critically acclaimed graphic novels, like DMZ and Florescent Black) will be there. Say hi!

3. Chicago Zine Fest

I grew up devouring zines like Suburban Voice and Flipside, so it’s nice to see zine culture going strong, full of art and energy and youthful enthusiasm. Incidentally, while trying to remember the name of an old zine I used to love, I came across information about ABC No Rio’s Zine Library. How great is that? Chicago’s Zine Fest has a great roster of exhibitors, including the likes of Jeffrey Brown, Lilli Carré, and John Porcellino.

Chicagoans should also get over to Challengers Comics to meet one of the most talented artists in comics, Becky Cloonan, who will be at an event to promote the release of her amazing book, Demo.

Get into it!

Jason Sacher
Associate Editor

Spotted on the third floor (that’s the Petri dish of creativity here at Chronicle): a new format we’ve been developing for years. Finally at proof stage, which means it’s almost, nearly, practically, just about ready for you to own.

Can you guess what it is? Bonus: Can you guess which all-star illustrated it?

Kate Woodrow
Editor