Archive for September, 2011

Oh Pantone 191 C—known as hot pink to your friends—how we love you! Fun and girly and festive, this is the perfect shade for bringing some pizazz to nail polish and baby sweaters, office supplies and ruffled tops, and summer flowers of all sorts, but especially sweet peas.

As always, you can purchase our joyful Pantone paper products here, here, here, and here. Leave us a comment about what you love about Pantone and you’ll be eligible to win the copy of the new PANTONE: The 20th Century in Color ($40) that we’ll reward to a randomly selected enthusiast of beautiful colors.

Bridget Watson Payne
Editor

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As an acquiring editor it is a luxury to read a finished book, and I cherish those moments, so the books on my nightstand are a select bunch! I’m usually dipping in and out of several at once and I do prefer to hold a bound book in my hand when reading for fun rather than a glaring e-book. It is especially fun sometimes to read books wholly separate from my working life—adult travel or foodie books are a favorite, sometimes it’s the only way I can escape and be a regular reader again! But nothing can replace a good novel that takes you away to another world. I’m looking forward to seeing where I go next with these.

WHEN YOU REACH ME by Rebecca Stead
The Newbery winner from two years ago, I can’t believe it’s taken me this long to get to it! So far I’m intrigued with the unusual structure and voice. I’m not sure where it’s going yet, but I like it.

THE NIGHT CIRCUS by Erin Morgenstern
I first saw the ARC for this book at Comic Con and almost stopped to get it signed by the author because it looked so gorgeous. But I was already weighed down and I’m trying to keep my apartment floor from caving in due to the bookshelf weight, so I resisted. Then I got home and heard this is THE adult fiction book for the Fall season—people are comparing it to HARRY—which usually us publishing folks hate, so I kicked myself for passing it up. Lucky for me, my good friends at The Booksmith on Haight Street here in San Francisco had a spare copy they gave me! It reminds me a bit of JONATHAN STRANGE AND MR. NORRELL—a period piece with mystery and magic. It’s rare to have time to read adult fiction these days, so I’m soaking it up!

BEAUTY QUEENS by Libba Bray
Our new YA book club at Chronicle just read Libba’s first novel, A GREAT AND TERRIBLE BEAUTY, so I’m curious to see how she has developed as a writer since then. Embarrassingly I haven’t read anything else of hers! This looks hilarious and I think it will be interesting to read something so different from her dramatic and fantastical first novel.

THE KNIFE OF NEVER LETTING GO by Patrick Ness
Our next book in the Chronicle YA book club! Heard lots of great things about this, excited to get started.

SMILE by Raina Telgemeier
I loved what Raina did with THE BABYSITTERS CLUB graphic novel and have been itching to read SMILE. I was lucky enough to meet her at Comic Con this year and get a signed copy!

CARNET DE VOYAGE by Craig Thompson
Craig Thompson’s BLANKETS is in my top five books of all time. I nearly swooned when I met him at Comic Con and even bought ANOTHER copy just so I could have a signed one. I haven’t read this little travel journal of his and hoping it will tide me over until his much-anticipated new graphic novel, HABIBI comes out.

SECOND SIGHT by Cheryl Klein
My friend Cheryl, a Senior Editor at Scholastic, wrote this very useful guide to revision for writers, but I am learning a lot from it myself! She has some great techniques for tackling revision that are just as helpful for us editors. I love her theory that a great book needs to have at least four of the following five elements: good prose, character richness, plot construction, thematic depth, and emotion that connects to the reader. All good reminders of what to look for when sifting through those endless submissions!

THE BLACK STALLION by Walter Farley
As a devoted horse-girl when I was young, KING OF THE WIND by Marguerite Henry was one of my favorites. But somehow I missed reading the most beloved horse-story of all time, THE BLACK STALLION. I found this old copy at a flea market a while back and just couldn’t resist!

A TALE DARK AND GRIMM by Adam Gidwitz
I’ve always loved a good retelling as well as a spooky tale and this one has gotten such high praise I can’t wait to dive in.

SHARKS AND BOYS by Kristen Tracy
How could you resist at title like this? My brilliant friend Kristen, whom I’m convinced never sleeps as she writes something like four books, a screenplay, and a poetry collection each year—not to mention teaching writing and volunteering on Alcatraz, wrote this book I’m dying to find time to read. The idea of a group of teens lost at sea having to fight for their lives against man-eating sharks, and each other, is too delicious to resist!

Julie Romeis
Children’s Editor

Read the last On My Nightstand post here.

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Our guest blogger today is the fabulous Andrea Nguyen, noted cookbook author and food journalist, and author of Chronicle’s recently released iPhone app Asian Market Shopper.

Are you intimidated by Asian ingredients? Have you ever explored the varied and unique offerings in an Asian market, and purchased something you had no idea how to use in a recipe? Leave a comment and you’ll be eligible to win one of three iTunes Store download codes for the app we’ll be giving away!

Asian Market Shopper: App in Action Video

When the Asian Market Shopper launched, a number of users mistook it for a cookbook. Yikes—it was designed as a multimedia, interactive reference tool!

Like many people, I’ve had my fair share of confusion at Asian markets. One person’s remedy, as reported in Sunset magazine, was to bring one of my cookbooks to the store. I understood her plight as I’ve jotted down notes from cookbook glossaries before embarking on a shopping trip. A potent portable solution was needed and that’s why we conceived the Asian Market Shopper as an iPhone app that helps people understand, purchase, and use Asian ingredients.

I wanted to demo the app in action but it’s frankly awkward for me to do it. So I persuaded David Hawk to be the guinea pig. His mission was to test drive the Asian Market Shopper to buy ingredients for a meal based on the app’s recipe collection.

 

We met on Clement Street in San Francisco and our unscripted afternoon was captured in the video. The small neighborhood market where we shopped was not particularly English-friendly. My Mandarin Chinese skills were basic enough to roughly explain our purpose.

What really broke the ice was the app. When I showed the store clerk a few sample ingredient photos and audio pronunciations, she dropped her shyness and grinned ear-to-ear, giggling with delight.

The Asian Market Shopper is a nifty smartphone tool that can lend a hand when you’re in a bind. It also gives you a set of foundational recipes and technique videos to keep in your back pocket. What I discovered that afternoon was that the app is also great for making new friends.

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After a long pleasant evening of genteel southern cocktails, leisurely strolling, a desperate search for an open restaurant, and a half-asleep putting together of our first blog post, we arose Thursday morning from not quite enough sleep to make our way back to the work site.

Getting right back to work, we discovered a latent aptitude for applying caulk wherever it needed to go, and found no end of holes, gaps, crevices, chinks, slits, cavities, loose seams, and so forth that needed filling. “To someone with caulk, everything looks like a crack.”

Some of us created box frames with our bare hands.

Then there ensued the painting of the sills.

And the painting of the baseboards.

Time for lunch. Got a little lost, but ended up at Liberty Kitchen. Hello! A pulled pork po’ boy? Don’t mind if I do!

Back to work. We listened to a dramatically pounding thunderstorm nearly all afternoon long as we finished up some interior painting.

Also working at the site this week were several future Habitat for Humanity homeowners. Each one needs to put in 350 hours of work at her or another house build site. We’ve met some interesting New Orleans residents this week, including friendly and hard-working Carlos, who moved to New Orleans from Honduras with his family the year after Hurricane Katrina. Nathan, a young baby-faced jazz bassist was with us on Thursday, putting in some hours towards his future home in Musicians Row, in the Lower 9th Ward. (Then, on Sunday night, some of us happened upon him playing a gig at the Spotted Cat!) Tyrone, a New Orleans native, wise man, and all around cool cat, had lost his home in the floods. He showed us youngsters how to get things done. Deandre, the future homeowner of the site we were working was also there most of the week. She has three kids, and, almost done with her hours, the fatigue is showing. But is she looking forward to enjoying her new home? “Mm-hmm. ”

At the end of every work day team leader Nicole thanks us for our help, with a youthful sincerity that would melt your heart.

Sorry, boys and girls! She’s got a “beaux.” His name is “an honest and pure commitment to helping others and making the world a better place.” And she doesn’t feel the need nor have the time to crow about it on blogs and Facebook and whatnot. And you? Well, maybe you’re not so young, but there’s still time to help make things right.

Continuing with the work followed by reward schedule, the krewe decided it was time for daiquiris. After getting lost for the third time today,

we found ourselves at New Orleans Original Daiquiri Café. Most of us had quite a time of it!

Before driving back to the house, we walked along the Mississippi River levees. There was a bit of a sunset.

On the agenda this night was to see local trumpeter Kermit Ruffins (as seen on TV!) at his weekly Thursday gig at Vaughan’s in Bywater District. Before the show, we stopped by the nearby BBQ joint called the Joint, for beef brisket, sausage, and peanut butter pie. That BBQ was right!

Beef brisket sammich.

This sign is made from pork ribs.

Thankfully for us work hard/play hard-paradigm-embodying folk, Kermit starts relatively early. The band got to cooking right away, and Kermit’s unstoppable charisma had the whole place dancing and smiling in no time.

Next: the thrilling conclusion!

To celebrate Obsessed™ With Star Trek®, the newest book in our Obsessed With™ series, we’re giving away a copy of the book this week.

With 2,500 questions covering all the original TV shows and movies, behind-the-scenes scoop on the series development and stills from favorite episodes and films, even the most die-hard fans will be challenged. More than a book, this interactive game includes an electronic scoring module allows you to quiz yourself or compete against a friend.

To enter the giveaway, just leave a comment with the answer to one of the questions below by next Tuesday, October 4th. We’ll randomly select one commenter with a correct answer to win a copy of the book. Good luck!

Star Trek: The Original Series – The Five Year Mission
What division do uniforms with blue tunics represent?

A. Operations
B. Command
C. Science
D. Recreation

Star Trek: The Next Generation – The Continuing Mission
What house did the Klingon susters Lursa and B’Etor belong to?

A. Mogh
B. Martok
C. Duras
D. K’mpec

Star Trek: Deep Space Nine – The Lone Outpost
What was the Jem’Hadar battle chant?

A. “To the victor, the spoils!”
B. “For the Founders!’
C. “Victory is life!”
D. “It is a good day to die!”

Star Trek: Voyager – A Long Way from Home
Which well-known royal figure had a nonspeaking cameo in “Investigations”?

A. Prince William of England
B. Princess Stephanie of Monaco
C. Queen Noor of Jordan
D. King Abdullah of Jordan

Star Trek: Enterprise – The Beginning
How many suns did Rura Penthe have?

A. One
B. Two
C. Three
D. Four

Albee Dalbotten
Associate Marketing Director, Entertainment & Digital

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