From the Chronicle Kitchen:
Asian Market Shopper
Are you intimidated by Asian ingredients? Have you ever explored the varied and unique offerings in an Asian market, and purchased something you had no idea how to use in a recipe? Leave a comment and you’ll be eligible to win one of three iTunes Store download codes for the app we’ll be giving away!
Asian Market Shopper: App in Action Video
When the Asian Market Shopper launched, a number of users mistook it for a cookbook. Yikes—it was designed as a multimedia, interactive reference tool!
Like many people, I’ve had my fair share of confusion at Asian markets. One person’s remedy, as reported in Sunset magazine, was to bring one of my cookbooks to the store. I understood her plight as I’ve jotted down notes from cookbook glossaries before embarking on a shopping trip. A potent portable solution was needed and that’s why we conceived the Asian Market Shopper as an iPhone app that helps people understand, purchase, and use Asian ingredients.
I wanted to demo the app in action but it’s frankly awkward for me to do it. So I persuaded David Hawk to be the guinea pig. His mission was to test drive the Asian Market Shopper to buy ingredients for a meal based on the app’s recipe collection.
We met on Clement Street in San Francisco and our unscripted afternoon was captured in the video. The small neighborhood market where we shopped was not particularly English-friendly. My Mandarin Chinese skills were basic enough to roughly explain our purpose.
What really broke the ice was the app. When I showed the store clerk a few sample ingredient photos and audio pronunciations, she dropped her shyness and grinned ear-to-ear, giggling with delight.
The Asian Market Shopper is a nifty smartphone tool that can lend a hand when you’re in a bind. It also gives you a set of foundational recipes and technique videos to keep in your back pocket. What I discovered that afternoon was that the app is also great for making new friends.
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