Archive for April, 2012

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It’s fair to say that as designers at Chronicle Books, we genuinely do what we do every day for the love of it. And, in general, we are a humble lot. However, I would be lying if I said we weren’t over the moon about some recent design recognition and nominations, and thrilled for our fellow designers whose hard work and distinctive vision earned the following projects a place on these lists.

50 Books/50 Covers
Given that books are close to our hearts, we’re delighted to have been included in the 50 Books/50 Covers awards and accompanying exhibition. (For a full recap of the exhibition, see our Creative Director Michael Carabetta’s post here.)

2012 PubWest Book Design Awards
This year, PubWest honored us by including several of our titles in its 2012 PubWest Book Design Awards. As stated on the organization’s web site, the awards are given in recognition of “superior design and outstanding production quality” in the publishing industry.

Communication Arts
We’re also excited to receive recognition beyond the book world with the inclusion of Silhouette Art in the Communication Arts Design Annual and the amazing illustrations by Keith Graves (also the author!) for Orphan of Awkward Falls in Communication Arts 2012 Illustration Annual 53.

2012 Eisner Awards nomination
Referred to as the Oscars of comic books, the Eisner Awards will be announced on July 13 at this year’s Comic-Con International in San Diego. This year, Chronicle’s very own MAD Fold-In Collection has been nominated in the category of Best Archival Collection/Project–Comic Books.

2012 James Beard Award finalist nominations
And last but not least, the James Beard Foundation Awards are the crème-de-la-crème of honors in the food and beverage industry. This year, six Chronicle Books titles made the list of nominees. Winners will be announced at the annual ceremony in New York THIS WEEK on May 4 and May 7.

And the winner is . . . We’ll be on the edge of our seats waiting to find out!

Jennifer Tolo Pierce
Design Director

Among teachers and librarians they’re known as “reluctant readers.” Kids who may have terrific reading skills, but don’t tend to turn to books. We wanted to turn a few around, and we knew just how to do it.

These action-packed books offer young readers a chance to determine how the story will end, and if they’ll survive!

Chronicle invited bloggers to reverse a reluctant reader by giving them a copy of the latest in our series The Worst-Case Scenario Ultimate Adventure Novel: Amazon.

Take a peek inside.

Follow along as these bloggers help young readers discover that reading is the ultimate adventure.

4/3 The Working Closet
4/10 Fussy
4/20 AlphaMom
4/27 Notes from the Trenches
4/27 Ruth Ayres Writes
4/28 Where the Best Books Are
4/29 Pragmatic Mom
4/30 Middle Grade Mafioso
5/1 The O.W.L.
5/2 Books4YourKids
5/2 Finslippy
5/3 Muse Reviews
5/4 Write for a Reader
5/5 Amber Keyser

How about you? Do you have a reluctant reader in your life? Let us know below for a chance to win an entire set of Worst Case Scenario Ultimate Adventure Novels.

Lara Starr
Publicity, Children and Teens

Subscribe to our monthly Chronicle Kids Newsletter.

We’re excited to have Christina Henry de Tessan as a guest blogger this week! Christina is the author of Forever Paris: 25 Walks in the Footsteps of Chanel, Hemingway, Picasso, Molière, and More, and the editor-at-large of the City Walks series.

The top 10 discoveries I made while working on this book:

I thought I knew Paris before embarking on this project. After all, I grew up visiting my grandmother there, I lived and worked there, and I’ve written walking guides to the city. Walking guides with fifty walks. I’ve come up with sassy and insider stories about the top ten do’s and don’ts in Paris. I know where to buy everything from house paint to wedding dresses. I really thought I’d left no stone unturned. But it turns out there are always new discoveries waiting to be made. And with this project, I got to sift through entirely new layers of the city—and had the good fortune of falling head over heels in love with a city I thought I knew so well.

Here’s a top ten list of quirky and wonderful things I learned and loved on this latest journey:

1. I am both fascinated and mystified by the fact that Coco Chanel had a gorgeous apartment on rue Cambon that had no bedroom. That’s right. It’s still there, decked out with all of her signature motifs, a sumptuous physical embodiment of everything she was about, but she always slept across the street at the Ritz. Of course, the legendary workaholic didn’t seem like the type to sneak up to her place for the occasional afternoon nap, but still.

2. I love learning how different neighborhoods and streets change character over time. I happen to stay in the 9th arrondissement when I’m visiting Paris and run all my errands on the nearby rue des Martyrs. It’s a jolly and gentrified shopping street crowded with stroller-pushing moms and lined with a dizzying array of delicious food purveyors. Who knew that back in Colette’s day it was a seedy thoroughfare lined with illicit gay bars and frequented by types like Zola’s courtesan Nana?

3. I had never seen Serge Gainsbourg’s famous graffiti-covered house. It’s located in the 7th arrondissement, one of the most eminently staid parts of Paris. But there it is, a brazen riot of color in the midst of the elegant white stone apartment buildings. Evidently, there have been efforts to paint over it, but the graffiti just returns. I kind of like that.

4. I love that Julia Child’s favorite culinary equipment store is the same as mine. I love picturing her combing its narrow packed-to-the-rafters aisles, just as I love to do in search of a new whisk or cake pan shape. Another fave of hers, Au Pied de Cochon, is only steps away, where she loved to order oysters and champagne at 4am. Someday, I will do that too.

5. I finally understand Shakespeare and Co.’s history. The one that I love to visit now is not the original that was opened by Sylvia Beach and frequented by Hemingway and his compatriots. Hers was on rue de l’Odeon, and she closed it during World War II. The one right on the Seine is merely named after the original. I’m glad to finally be clear on that.

6. George Sand and Victor Hugo shared the same favorite restaurant—Laperouse—and it remains just as magnificently atmospheric as it must have been back in their day—reminiscent of centuries of scandals and drama and complete with mirrors scarred by women verifying the authenticity of the diamond rings offered them by their suitors. No matter how good the restaurant scene is in Portland these days, none of them can hold a candle to that kind of history.

7. Balzac had such peculiar housing requirements. He moved several times over the course of his life, but he always needed a home with a back exit, from which he could escape his creditors. Apparently, he even had a system of passwords for visitors. Actually, George Sand needed a back exit too, but in her case, it was to allow her lover of the moment to escape in case her husband came knocking.

8. As a modern Facebook-loving girl, I loved learning who was friends with whom. Toulouse-Lautrec lived next door to Degas, and they were evidently great pals. Picasso and Matisse hung out together in Gertrude Stein’s living room. Henri Cartier-Bresson was tight with the Surrealists of Montparnasse. Zola went to elementary school with Cezanne and became great friends with Manet. The list goes on. There’s something wonderful about thinking of them all having drinks together in their favorite cafes.

9. I was quite surprised to discover that the outlandish and brazen Colette lived in not one, but two different apartments in the posh 17th arrondissement, a bastion of conservatism and tradition. I was delighted to discover that she had the audacity to have an acrobatic studio installed in one of them to enable her to practice for her racy performances. All deliciously scandalous.

10. Paris always has more secrets. Discovering a few more of them was a pleasure, but most of all, it was an honor. I can’t wait to drum up another book idea in order to have a new excuse to go hunt more of them down.

What enchanting secrets of Paris have you unveiled during your time there?

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Purchase: Forever Paris.

All businesses have their share of leftovers, the things we throw away at the end of the day, or when they are no longer useful. Old files and correspondences, computer manuals and calendars, post-it notes and empty pens all make their way into landfills and recycling centers at some point. But at Chronicle Books, our leftovers are a little more unusual.

A lot of my job revolves around the fake, dummy books and printed samples we use to sell with until real books arrive. These materials are often donated or thrown away when they are no longer useful, and this always seemed like a shame to me – so, with the help of my co-workers, we began to collect (not hoard!) the nicest leftovers for something we called the Upcycler’s Crafting Coalition. We gathered samples from our notecard sets, dummy books and mockups of our formats, art supplies, book proofs and more. Then, armed with craft supplies and plenty of Chronicle leftovers, the UCC began to meet and set about turning these leftovers into fun art projects for ourselves or our friends, to vent a little creativity and make something new out of something old.

There are plenty of options available at the UCC meetings for all kinds of crafting – though, of course, most of it is paper-themed – and we even have our own craft titles to pull from for inspiration (such as Paper + Craft). Here is Lara Starr (Children’s Publicity) making a quick project of a plastic box that used to hold paper clips and was unearthed during our office’s cleaning day, decorated with an image of a girl reading on a train that was cut from a cool declined submission, with a strip of color markers from the bottom of a set of printer’s proofs, and a stick-on gem.

A lot of inspiration really comes from digging around through the piles of art and formats, to find something unique to play with.

Marie Oishi (Managing Editorial) took advantage of the variety of different types of artwork and made a beautiful journal filled with art and matching quotes for a gift.

Like this adorable gem.

Decoupage and Mod Podge are the name of the game when it comes to pasting over dummy books. Here is Yesenia Herrera’s project, turning a blank dummy into a useable notebook for meetings by using notecard samples from Clare Rojas and proofs from our upcoming title with the Minted team, Colors in Bloom.

Claire Fletcher (Managing Editorial) also transformed a dummy into a useable journal – this one originally had a fabric cover that read “Oranges,” but it was transformed with a little help from proofs of Carpe Diem Journal and Recipe Keeper flower patterns, along with some spare scraps of fabric.

Meanwhile, Ariel Richardson (Children’s Editorial) upgraded some leftovers from our Pantone Postcards, with the aid of art from Pictorial Webster’s and more flowers from Recipe Keeper.

They even have Pictorial Webster’s art on the back!

And finally, here is my contribution for the afternoon: one unfinished, decoupaged dummy of a recipe box, with artwork from Reprodepot, Recipe Keeper (a favorite this session), Doodling in French and A Raft of Otters: Collective Nouns Flash Cards. I haven’t decided what to fill it with but, for me, the real joy of the UCC is getting the chance to play with the gorgeous work of our artists, and to fill something blank and empty with new life.

Julia Patrick
Sales Materials Assistant

For the last few months, our friends at Google have been working on a little project to help people find fun stuff to do. Today, they released Schemer to the public, and we’re thrilled to be a part of the launch.

Here’s what Schemer is all about: Whether it’s exploring a new city, checking out a friend’s movie recommendation, or just finding new activities for your weekends, Schemer lets you discover new things to do, share schemes with friends, and make the most of your day.

While I was originally smitten with their adorable paper-cut style illustrations, I quickly got hooked browsing through all of the schemes and creating a mega-wishlist of things to do. Full disclosure: I’m one of those people who add things that I’ve already done to my to-do’s, just to enjoy the satisfaction of crossing them off the list. So I’ll admit to getting a little rush from adding things like “Walk across the Golden Gate Bridge” to my schemes, and then immediately checking them off. (Try it, you’ll like it.)

But I really started having fun when we created the Chronicle Books account and began brainstorming all of the things that our books could inspire people to do. From cooking to crafting to kid-friendly quests, the schemes jumping out of the pages were endless. And we’ve only just begun. Starting today, anyone with a Google+ account can join Schemer, so come and check us out at schemer.com/chroniclebooks.

We’d love to hear your ideas for fun adventures to try, or books you’d like to see schemes from. Leave us a comment below with your thoughts, or circle up with us on Google+ to follow along.

Guinevere de la Mare
Senior Community Manager