Archive for May, 2012

Little Paper Planes

What comes to mind when you think of paper airplanes? I used to make them every summer during vacation with my father. I was always satisfied with my classic glider until his upside-down stealth wing whizzed past my failed attempt at origami. Let’s just say I have yet to win our annual airplane flying competition.

I might have a shot now with Little Paper Planes taking the paper airplane to new heights by reinventing this childhood classic, for people of all ages. The book collects constructible airplanes and airplane-inspired crafts from twenty of today’s hottest artists, including Julia Rothman, Alyson Fox, and Lisa Congdon. Packed with color and creativity, you simply pull out the perforated page and follow the instructions to create your flying masterpiece!

Follow the artist blog tour over the next two weeks to get behind-the-scenes details from each artist + author Kelly Lynn Jones, who founded the beloved online artist community Little Paper Planes. Bloggers will also be giving away copies of the book!

Blog Tour Schedule
Monday, June 4th – Little Paper Planes
Tuesday, June 5th – Jen Renninger
Wednesday, June 6th – Michael Hsiung / Kate Bingaman
Thursday, June 7th – Josh Cochran
Friday, June 8th – Brendan Monroe / Gemma Correll
Monday, June 11th – Elisabeth Dunker
Tuesday, June 12th – Christopher David Ryan
Wednesday, June 13th – Ashkahn Shahparnia
Thursday, June 14th – Renee Garner / Hernan Paganini
Friday, June 15th – Lisa Congdon

Let your imagination take flight!

When I was a kid, I thought my dad could make absolutely anything. Dollhouses, rocking horses, sandboxes—he was always working on something for my brother and me, and we loved watching him work. We would jump at the chance to help out with his latest creation. Whenever I see fathers working on projects with their kids at their feet, I can’t help but think of my dad, and smile. The sound of a table saw in the distance—or even the smell of saw dust—always seem to bring up fond childhood memories.

Todd Davis is another great dad that I know. As the host of Room Crashers on HGTV, and the author of Handy Dad: 25 Awesome Projects for Dads and Kids and the new Handy Dad in the Great Outdoors: More Than 30 Super-Cool Projects and Activities for Dads and Kids, Todd is an expert when it comes to having fun while creating amazing, hands-on projects with kids. There are more than thirty projects and activities for dads and their kids in the book that range from campsite fun to ambitious building projects. There’s something for everyone.

In honor of Father’s Day, we’re looking for the ultimate handy dad. All you have to do is head over to the contest page on the Chronicle Books Facebook, and tell us why your handy dad should win. One lucky guy will receive 1 signed copy of each of the Handy Dad books and $50 worth of Chronicle Books, chosen by you. Plus, he’ll be featured right here on the Chronicle Books Blog, just in time for Father’s Day!

The tasks have changed, but my dad still always seems to have a project on his hands. Just last month, I moved into a new apartment, and my dad was there, putting things together, building furniture and plotting out home improvements. When I was younger, I thought he could make anything. Now I know. He’s truly a handy dad.

Lorraine Woodcheke
Marketing & Publicity Manager

Hello, there! I don’t believe we’ve been formally introduced. I’m the online marketing manager here at Chronicle, and that means I handle the promotion of our digital titles, both ebooks and apps. And today, I’d like to kick off a new feature on our blog. In my head I’m calling it something like Notes on the Digital Future of Books. Every month or so, I’ll be posting here about where digital publishing is headed, how authors and readers can get involved, the most innovative new digital titles, and more.

For our first post, I thought it’d be fun to ask what at first seems like a very basic question: What is a book? Not so very long ago, we knew what a book was. It was printed on paper. It was roughly 350 pages. And it had a cover. You could sign the front page, lend it to a neighbor, and keep it on a shelf. Now, with the explosion of digital content, it’s not so easy to say what constitutes a book.

For instance, in late 2010 Amazon rolled out a new way to publish content: the Kindle Single. The Kindle Single is a stand-alone piece of writing that is longer than an article and shorter than a book (typically 5,000-30,000 words). In March 2012, PaidContent reported that Amazon had sold over 2 million Kindle Singles. The PaidContent piece and other articles highlighted the success of Jon Krakauer’s Three Cups of Deceit, an exposé of Greg Mortenson’s Three Cups of Tea. The Kindle Single has been downloaded over 150,000 times. It’s priced at $2.99 and it’s 75 pages long.

Is Three Cups of Deceit a book? Sure, it was successful enough for Anchor to bind it up into a paperback and sell it in the traditional book format. But before that happened, when it was just a digital download, was it a book in your mind?

If it was, I’m curious about why. I think many would say that it’s a book because it’s written by a best-selling author in the same style as his other books and it’s still a very healthy 75 pages long. And yet, Krakauer first made a name for himself as a journalist. In fact, Into Thin Air, his book about a disastrous climb up Mount Everest, grew out of an article he wrote for Outside Magazine.

When do a group of words collected together stop being an article and start being a book? Is there a format, price, or page-length indicator for you?

Another great example is The Fantastic Flying Books of Mr. Morris Lessmore. If you haven’t seen/read it, you can: watch it on YouTube, buy it on iTunes, buy it in hardcover, buy the ebook version, or purchase the iPad app on iTunes. Is your head spinning yet? Obviously the different versions of the content offer widely different reader/viewer/user experiences. In fact, most people would say that the YouTube and iTunes versions of this content are films or animated shorts. The hardcover and ebook versions feel more like what we call a “book.” But what about the app? It’s somewhere between the film and the book and I frankly don’t know what to call it. Is it a book?

Now it’s your turn. How do you define what a book is?

And stay tuned! My next post is going to cover NOOK Kids and the exciting different types of ebooks they offer readers.

Alison Presley
Online Marketing Manager

Today’s guest author is Martha Holmberg, author of Crêpes: 50 Savory and Sweet Recipes, the definitive book on this perfectly delicious food. What’s your favorite crêpe combination? Crêpe pan or regular pan—which do you use? Any technique suggestions for the perfectly thin crêpe? Leave a comment below and you’ll be eligible to win a copy of the book, along with Martha’s previous cookbook Puff, that we’ll award to a randomly selected person (offer valid in the US and Canada only).

The Pleasures of Being Prepared. No matter what part of the country you’re in, springtime can arrive unexpectedly… and disappear just as fast. Here in Oregon, we always have a few teasing weeks of on-again/off-again rain and then all of a sudden, the sun decides to stick around.

One consequence of that sunshine (other than the appearance of lots sundresses and tank tops, after a season of Gore-Tex) is that the strawberries ripen. From one day to the next, market shelves go from drab to gloriously and fragrantly ruby-red with strawberries.

It’s important to be prepared for this bounty! Local strawberries are delicate things, so you need to be ready for action.

Here’s what I do: after eating a basket or two in the car on the way home, I make a luscious strawberry dessert using my “crêpes kit” in the freezer: a stack of beautiful lacy crêpes and a freezer bag full of crumbly, buttery pecan streusel—both of which I can make at the start of the season and pull out whenever I want to make a fantastic dessert.

The crêpes themselves are a natural for the freezer. As long as you wrap them well, crêpes don’t lose any of their yummy flavor and tender texture by being frozen for a couple of months. (I wrap a few in plastic wrap and then slide that into a heavy freezer bag, press out the air, and then lay the bag flat in the freezer.)

And because they are so thin and delicate (which is easy to achieve with the steps I show you in the book), they’ll thaw in a few minutes on the counter, or seconds with very low heat in the micro.

The streusel is something I created just for my book, and it’s pretty ingenious, if I may say so! Most streusel toppings are created by sprinkling the uncooked ingredients over fruit and then baking everything together. In this case, I just spread the streusel on a baking sheet and cook it all by itself. The butter, sugar, flour, and pecans bake into a crumbly-crunchy topping that you can sprinkle on the crêpes, on a yogurt parfait, or over a bowl of baked peaches—very versatile, so make a double batch!

For the recipe in the book, I make a berry compote by gently simmering the berries with some brown sugar, lemon juice, and a tiny pinch of salt—don’t skip the salt, it has magic flavor-balancing powers! But you could keep things even simpler by just piling ripe berries into your crêpe, plopping some sour cream or whipped cream on top, crumbling a handful of streusel and then rolling and eating. Cheers.

Strawberry Crêpes with Brown Sugar–Pecan Streusel and Sour Cream


Makes 6 filled crêpes; serves 6

For the streusel

4 tbsp/55 g unsalted butter, at cool room temperature

1/2 cup plus 1 tbsp/65 g all-purpose flour

1/4 cup/50 g lightly packed dark brown sugar

2 tbsp granulated sugar

1/8 tsp kosher salt

1/4 cup/30 g chopped pecans



For the strawberries

2 lb/910 g ripe strawberries, hulled and halved, or quartered if large

1/4 cup/50 g lightly packed light or dark brown sugar, plus more as needed

1 tsp fresh lemon juice, plus more as needed

Pinch of kosher salt



For assembling the crêpes

6 Versatile Crêpes (see recipe below), or your choice
1/2 cup/120 ml sour cream

1/2 tsp pure vanilla extract



MAKE THE STREUSEL

Position an oven rack in the center of the oven and heat the oven to 375°F/190°C/gas 5.

In a medium bowl using your fingers or a fork, mix the butter, flour, brown sugar, granulated sugar, and salt together until the mixture forms small clumps. Add the pecans and mix a little more —you want the streusel to be the texture of clumpy granola. Spread out the streusel in an even layer on a baking sheet lined with parchment paper or a silicone baking mat. Freeze until well chilled, about 15 minutes. (You can make the streusel to this point up to 1 day ahead; keep refrigerated in an airtight container.)

Bake the streusel until golden brown, 10 to 12 minutes. It will probably spread out and look like it’s running together—that’s okay. Remove it from the oven and stir it around with a fork to return it to a granola-like texture. Let cool completely. Lower the oven heat to 300°F/150°C/gas 2.

MAKE THE STRAWBERRIES


Put the strawberries and brown sugar in a medium saucepan over medium-high heat and cook until the juices begin to bubble and the berries are softened but not completely mushy, 4 to 7 minutes, depending on how ripe the berries are. Add the lemon juice and the salt. Taste the berries and add more lemon juice or sugar, if needed. Remove the berries from the heat and keep warm.

ASSEMBLE THE CRÊPES


Put the crêpes on a plate, cover the plate with foil, and set the plate in the oven to heat the crêpes through, at least 10 minutes. Keep warm.

Meanwhile, in a small bowl, stir together the sour cream and vanilla until smooth.

Lay a crêpe presentation-side down on each of 6 dessert plates. Spoon about 1/2 cup/120 ml of the strawberries in a horizontal line across the center of each crêpe. Roll each one into a loose cylinder, seam-side down. Pour a thick drizzle of the sour cream over each crêpe, and then shower with the streusel topping. Serve right away.

(more…)

d5.jpg

Two weeks ago, I had the chance to attend a Typography Design Workshop with Ludovic Balland at Swissnex San Francisco.

As a type lover, I always admired designers like Ludovic for taking typography to a high level of innovation. His own approach to typography and experimental design is really unique and exciting.

Below are some examples of his fabulous work.

What was particularly interesting about the workshop was the variety of graphic results obtained using the simplest tools: paper, scissors, glue and, of course, Helvetica. I’ve always been someone who needs a lot of elements to play around with so this kind of gave me a wake up call to change my perspective.

Here are a few photos taken during the workshop.

The workshop was part of the exhibition Types We Can Make, a selection of Contemporary Swiss Type Design curated by the typographer François Rappo and former ECAL director, Pierre Keller. Represented in the exhibition are the font designs of recent graduates and teachers of ECAL’s University. So, if you are in San Francisco and love typography, you should check it out!

Marina Sauri
Publishing Design Fellow