Food, News

Rick Bayless Mexican Essentials: iPhone App Giveaway

I don’t know about you, but I’ve attended some pretty lowbrow Cinco de Mayo celebrations in my day. How did a day set aside to celebrate the beauty and importance of Mexican culture become synonymous with stale chips and tequila shots?

Well, this year, I’m taking Cinco de Mayo back with a little help from none other than Rick Bayless, the authority on Mexican cuisine himself. The chef has just released Rick Bayless: Mexican Essentials, an iPhone recipe app, and it’s got everything I need to throw the ultimate fiesta.

If you’re anything like me, you want to cook authentic, mouth-watering Mexican dishes but you’re a little intimidated. And, some of these ingredients make my head spin. Epazote? What?! Well, thanks to this app, no more. There’s over two hours of video instruction so if I get stuck, Rick’s going to be there to help me. Plus, the trickier ingredients have photos and explanations so I can track them down in the market.

The App Includes:
· 35 essential Mexican recipes that Rick considers the foundation of his cooking
· 40 instructional videos that reveal ingenious tricks and techniques
· 35 beautiful, mouthwatering pictures of the recipes
· A list of 32 key ingredients, all with identification photos and advice on how to buy, use, and store them
· Rick’s original audio recordings explaining more about each key ingredient
· A shopping list aggregator to help you keep track of multiple ingredient lists at once
· Social media sharing buttons
· Search tools, so you can sort by names, terms, slang, recipes, or region
· A toggle button to switch between U.S. and Metric measurements

Sample Recipes:
Classic Guacamole
Melty Cheese with Roasted Chiles
Classic Ceviche
Tortilla Soup
Potato-Chorizo Tacos with Tomatilla Salsa
Smoky Pork Tinga for Tacos
Grilled Skirt Steak Tacos with Chipotle Salsa
Mexican Fried Beans
Corn Tortillas
Classic Vanilla Flan

Rick Bayless: Mexican Essentials is just $2.99 for a limited time only—nearly half off the original price of $4.99. Hop over to the App Store and buy it today!

And in honor of Cinco de Mayo, we’re doing a fun giveaway. To enter, just stop by our Facebook giveaway page or leave a comment below saying what your favorite Mexican dish is. Five lucky Bayless fans will receive a free download code for the iPhone app.

Buena suerte y feliz Cinco de Mayo!

Ali Presley
Online Marketing Manager



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