Last spring, when we announced Boo’s first book, he had just reached 1 million fans on Facebook. Today, the trend-setting pup has 4.3 million fans, a plush toy in his likeness, and has met a bunch of famous people including Robin Roberts, George Stephanopoulos, fashion blogger Atlantic-Pacific, and Tory Burch!

It’s been a big year for Boo! His cute mug graced the pages of People, Parade and Time Magazine. Plus, he appeared on Good Morning America and more recently on Anderson Cooper 360’s RidicuList, when kooky rumors that Boo wasn’t alive were setting the Internet ablaze. Through it all, Boo’s remained the same dog we met when we first started working with him: sweet, adorable and fluffy. He still likes to do the same things too—mostly nap, eat and hang out with his best friend Buddy.

We’re excited to announce that we’ll be releasing the follow up to Boo: The Life of the World’s Cutest Dog this summer. Boo’s second book is Boo: Little Dog in the Big City. It is set right here in our backyard—San Francisco, and features Boo doing fun things like riding a cable car, shopping for new outfits, and lounging at the beach.

Excited? Just wait, there is more cuteness ahead. Here are a few snaps from the book.

Boo at the beach, from Boo: Little Dog in the Big City.

Buddy and Boo, from Boo: Little Dog in the Big City.

Boo hits the park, from Boo: Little Dog in the Big City.

You can pre-order the book here.

Albee Dalbotten
Associate Marketing Director

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21 Comments

  1. | Posted by LauraK

    Is there any other dog in the world this cute? Think NOT.


  2. | Posted by Jordan

    OMG!!! boo is soooooo cute!!!!!!


  3. | Posted by julie reinhart

    Oh my, cuteness overload!


  4. | Posted by ane

    me adore. beutiful. ane.


  5. | Posted by Jackson199

    Boo is absolutely the most adorable dog! Boo is at "maximum cuteness!"


  6. | Posted by Eduardo Castillo

    Boo lives in S.F?? But i haven't bumped into him YET ! And my Boo arrived today !!! (Gund version) HeHe


  7. | Posted by TFE

    Boos cuteness knows no critical mass!


  8. | Posted by sima

    well you cant say that it is the cutest because u havent seen all the other dogs in the world


  9. | Posted by Torsten Terhorst

    *ADORABLE*


  10. | Posted by Vicki Paul Gattuso

    Boo needs to date missdivaPearl, she's a cute female and she is his size!


  11. | Posted by Nik's Mom

    I will have to order 3! I must keep up with all things Boo & Buddy!


  12. | Posted by Michelle Chow

    yesssss shunsuke the pomeranian!


  13. | Posted by Dawn Curto

    Boo, I think you wold look good in peoples door on thier houses, you woujld be a great asset.


  14. | Posted by Samie

    Its TOO CUTE! UGHH i need to steal them! TOO MUCH CUTENESS~!!!!!


  15. | Posted by Sadie reel

    Boo,I think you are the dog of quit! :}


  16. | Posted by boo and buddy fan

    Boo (and Buddy too) is an awesomely cute dog. However, I'm not sure if the second and third snapshots posted do Boo's cuteness justice. Just saying' :) Still love the lil guy and his BFF Buddy though. Also love their mommy's (aka "human's") witty/humorous comments too. I plan to add this book to my library of Boo books :)


  17. | Posted by Eve

    boo you're one cute puppy I really like to get your books someday and have you paw print them. Best wishes and lots of love from emily davey


  18. | Posted by mary bell

    i think I'm in love….with boo of corse i have ur book and stuffed animal i think they should also come out with a buddy stuffed animal too he never gets any attention its sad,anyway can't wait till the new book boo little dog in big city comes out hope i can get it for my birthday!!!!!!! FYI cute name for book very cheatchy!!!!

    LOVE U BOO!!!!!!!-MARY!


  19. | Posted by Pamela EsRa

    boo is to cute since the moment that he open his facebook i followed him every dat. my mom in my last birthay give me like a present the book of boo and since then i read it once again.
    I LOVE BOO!!!!!!
    BOO YOU ARE THE BEST DOG!!!!!!!


  20. | Posted by Iris Blue

    My doxie Coco comes close but Boo wins. Sorry Coco :


  21. | Posted by krig

    i love you soy boo


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