Archive for November, 2012

Jenny Volvoski & Julia Rothman’s The Where, The Why, and The How is one of the most accessible books on explaining the “mysteries of science” that’s been published in recent memory. It’s been getting heaps of praise, from The New York Times to Smithsonian. Please enjoy the following three visual and textual explorations of mysteries from the book!

QUESTION / 11

What is the origin of the moon?
Until the Apollo landings in 1969, there were three theories about the origin of the moon: the capture theory, the fission theory, and the double-planet theory. The capture theory supposed that the moon formed elsewhere in the solar system and was captured by Earth’s orbit as it traveled by. The fission theory supposed that the moon was spun out of the earth during a period of rapid rotation early in Earth’s history. The double-planet theory supposed that the earth and the moon formed simultaneously from small proto-planets, or planetesimals.

When the Apollo astronauts brought back lunar samples for analysis, we discovered that the lunar basalts were nearly identical in composition to Earth’s basalts and that its oxygen isotope ratios were identical. The major differences were in some rare-earth element abundances, the moon’s near total lack of water and volatile compounds, and the moon’s lack of a liquid iron core. By 1984, these data from the Apollo missions formed a fourth theory, the collision theory, which is used in earth science textbooks today to describe the moon’s origin. The collision theory posits that during the tumultuous early days of the solar system, a large proto-planet, approximately the size of Mars, collided with the early Earth, which had already stratified into a core, mantle, and crust. The resulting impact remelted the earth’s crust and sent a plume of mantle material into space. The heavier ejected material remained in Earth’s gravitational field and later coalesced to form the moon. This theory explains the relative lack of volatiles and water in lunar rocks and similarities in chemistry of lunar rocks to earth’s mantle and the lack of a substantial metallic core (since the earth’s core was not breached during the impact).

In the last decade, a number of mass spectrometry techniques have been developed to determine additional chemical and isotopic compositions of minerals, which have caused geologists to rethink the collision theory—either in its entirety or to refine the parameters of the impact. For example, the 2010 and 2011 discoveries of measurable water in both lunar basalt glasses and in olivine inclusions is inconsistent with collision theory as it now stands. The ages of zircons in some of Earth’s oldest rocks also do not support the collision theory. Today, the capture theory is making a comeback with a subset of geoscientists, who see less and less geochemical evidence for collision in the rock record. The capture theory—although it requires a “right place at the right time” set of interplanetary conditions that physicists and astronomers find unlikely—does explain some of the geochemical and geophysical data that cannot be explained fully by the collision model. As the Apollo rocks are reanalyzed using instrumentation that was not available in the 1970s, our ideas about the origin of the moon are guaranteed to evolve.

Written by
Sarah K. Carmichael PhD
Assistant Professor
Appalachian State University

Illustrated by
Lauren Nassef
www.laurennassef.com

QUESTION / 39

Why do we blush?
Blushing is a fairly common, universal human experience. And yet, no one really knows why or how it happens. Blushing is characterized by an involuntary and uncontrollable reddening or darkening of the skin due to increased blood flow near the surface of what’s called the “blush region”: the face, ears, neck, and occasionally the upper chest.

Blushing, unlike the similar phenomenon “flushing” that occurs all over the body, is an emotional response often associated with the social experience of embarrassment, shame, self-consciousness, or attention. The ruddy or darkened hue of a blush occurs when muscles in the walls of blood vessels within the skin relax and allow more blood to flow. Interestingly, the skin of the blush region contains more blood vessels than do other parts of the body. These vessels are also larger and closer to the surface, which indicates a possible relationship among physiology, emotion, and social communication. While it is known that blood flow to the skin, which serves to feed cells and regulate surface body temperature, is controlled by the sympathetic nervous system, the exact mechanism by which this process is activated specifically to produce a blush remains unknown. And yet, theories abound as to why we blush.

While some think that blushing is merely an expression with no function in and of itself, others think it may be a form of nonverbal communication that signals both a recognition of and an apology for the breech of a social norm. Psychoanalysts theorize that blushing is the physical manifestation of repressed exhibitionism that draws attention to a person. Others believe that blushing signals submission, especially when accompanied by related mannerisms such as an averted gaze and nervous smile, to assuage potential aggression directed at a person. Alternatively, blushing may be a rebound effect of blood returning from the muscles after an aborted flight response. Or it may be that we blush because we’re anxious about, well, blushing; self-awareness that one is blushing can create a feedback loop that actually intensifies it. With all this talk about blushing, are you blushing yet?

Written by
Jill Conte MA

Illustrated by
Gilbert Ford
www.gilbertford.com

QUESTION / 57

Why do whales sing?
The eerily beautiful sound of singing whales has enchanted millions of people since Roger Payne and Scott McVay first discovered whale song in 1967. While all whale species make sounds, only a few, including fin, blue, gray, and right whales, are known to sing. The most striking songs, however, belong to the humpback whale (Megaptera novaeangliae), whose song is thought to be the longest and most complex vocalization in the animal kingdom. Humpbacks from different regions sing distinct songs, which usually change slowly over time. However, scientists have recently discovered that if even one or two “foreign” whales (and their songs) are introduced to a pod, the whole group will very quickly learn and sing the new song.

The reasons why whales sing are not yet well understood, however scientists have several hypotheses. Since only male whales sing, and their songs are most often heard near breeding grounds, many scientists theorize that whale song serves as a sexual display, either to attract a mate or to deter other males. Other proposed functions of whale song include greeting, threat and individual identification, echolocation (using reflected sound to find objects), and long-range communication (some low-frequency whale song can be heard by other whales thousands of miles away). However, observations of a given behavior associated with a specific call are very rare, so these theories are, as of yet, inconclusive, and scientists continue to seek answers to this 40-year old mystery.

Written by
David Kaplan PhD
Postdoctoral Researcher
University of Florida Ecohydrology Laboratory

Illustrated by
Lisa Congdon
www.lisacongdon.com

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Whether your favorite holiday memories and traditions involve trimming the tree, building a spectacular gingerbread house, or drinking hot chocolate in front of the fireplace, is there anything that puts you in the holiday mood more than hearing the first few bars of Tchaikovsky’s “Dance of the Sugar Plum Fairies”? This joyful music makes me think of marching toy soldiers in bright red jackets and twirling sugar plum fairies. Here we collected a few of our memories of The Nutcracker.

Lara Starr, Children’s Publicist
“My son, Max (picture in the lower right hand corner), as a Toy Soldier in his combined Kindergarten/1st Grade class’ production of The Nutcracker. Well, not the full Nutcracker, these squirmy 5, 6 and 7 year old soldiers and Sugar Plum Fairies only had the patience for abbreviated (though adorable) choreographed dances and a joyous finale that involved of a lot of running around and leaping.”

Albee Dalbotten, Associate Marketing Director, Entertainment/Digital
“Hearing the overture to The Nutcracker is really the thing that gets me in the holiday spirit every year. It brings me back to countless hours rehearsing for the ballet, starting in September each year. In my 10 years dancing in The Nutcracker, I played everything from a mouse to Chinese Tea (shown – top row, third from the right), Spanish Chocolate and Arabian Coffee and danced in the Snow Scene (my favorite). Most of my favorite holiday memories are connected to this festive ballet!”

Tara Creehan, Designer
“My parents would take my sister and me to The Nutcracker here in San Francisco every year when we were kids, and so it feels so special to get to take my niece and carry on the tradition. She loves getting dressed up, and acting out all of the scenes afterwards. She becomes Clara! Also, it’s so fun for me to watch something as an adult that I’d experienced so vividly as a child.”

The Nutcracker: A Magic Theater Book is perfect both for those going to see The Nutcracker for the first time and those who have seen numerous performances. Turn the pages to create a moving picture, where intricately cut-out characters spring to life. This re-telling by award-winning author Geraldine McCaughrean is rich with the sweetness of a fairytale romance and sprinkled with the whimsy of a candy cane kingdom.

Watch this magical video to see how the book works.

Share your favorite Nutcracker memory with us in the comments section. Three lucky commenters will win a copy of The Nutcracker: A Magic Theater Book. Winner will be chosen on December 17 (giveaway good in the US and Canada only).

Stephanie Wong
Marketing Manager

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There’s something so wonderful about using your own two hands to create something special for those on your holiday gift list. I recently got together with some of my fellow crafters here at Chronicle Books to do just that and make projects from an exciting upcoming title, So Pretty! Felt by Amy Palanjian. The book is filled with super stylish projects readers can make with felt including necklaces, cupcake toppers, and headbands, but we had an eye toward the holidays.

Stephanie, who works in the marketing department, and Laura Lee, from editorial, made super cute heart ornaments.

Here’s Allison and Michelle from the design and production departments working on their felt holiday gifts, and Marie, in editorial, working on hers.

Claire, another crafty editor, worked on the super precious “Magic Mushroom” project and Michelle made the fashionable “Spiral Necklace.” I wish I was on her Christmas list!

If you’d like to show off a little creativity with your holiday gifts, turn to the outside of the box with the “Gift Bows” project from So Pretty! Felt like the one Marie made. Get the full project and instructions for the So Pretty! Felt Gift Bows here. Happy Handmade Holidays from Chronicle Books!

Lorraine Woodcheke
Marketing & Publicity Manager

A shell-shaped cake with one perfect little bump on its back, madeleines are the classic cookie, evoking simplicity and nostalgia and transcending the trendy dessert fads that fade away before the steam has even rolled off your Earl Grey. This crowd-sourced cookbook celebration of the dainty French delight—immortalized by Proust—proves that classic doesn’t have to mean conventional.

We Love Madeleines’ forty reverential and mold-breaking recipes were developed by madeleine-lovers from Italy to Oregon. They’re filled with unexpected delights from rosemary parmesan polenta to molasses spice to chocolate hazelnut, plus gluten-free and vegan options.

Enjoy these two holiday season-appropriate recipes, and please let us know if you love madeleines too by leaving a comment below! One randomly selected commentator will be selected to win a copy of We Love Madeleines (giveaway good in the US and Canada only).

Pumpkin-Spice

Miss Madeleine
Plymouth, MA

Growing up in Paris, Miss Madeleine didn’t experience the wonders of pumpkin pie until later in life, when her travels took her to the United States in November. Inspired, she came up with these festive madeleines—just the smell of them baking in the oven will get you thinking about the holidays!

2 eggs, at room temperature
2/3 cup/130 g sugar
1 cup/130 g cake flour, plus more for dusting the pan
1/2 cup/115 g butter, melted and cooled, plus more for greasing the pan
4 tbsp/60 ml pumpkin puree
1 tsp orange juice
1/2 tsp ground cinnamon
1/4 tsp freshly ground nutmeg
1/4 tsp ground cloves
1/4 tsp ground allspice
1/2 tsp salt

In the bowl of a stand mixer fitted with the paddle attachment, beat the eggs and sugar on low speed until just combined, then increase the speed to medium and beat until light and airy, 5 to 6 minutes. Still on low speed, add the flour, and beat until just combined. Add the melted butter, pumpkin puree, orange juice, cinnamon, nutmeg, cloves, allspice, and salt and beat until well blended, about 2 minutes. Cover the bowl with plastic wrap, pressing the wrap directly against the surface to prevent drying out, and refrigerate the batter for at least 1 hour or up to 24 hours.

About 20 minutes before you are ready to bake, position a rack in the center of the oven and preheat to 375°F/190°C/gas 5. Grease a madeleine pan with melted butter and dust with flour, tapping out any excess.

Spoon or pipe the batter into the prepared pan, filling each mold about three-quarters full. Do not smooth out the batter. Bake until the madeleines are puffed up and the edges have just started to brown, 8 to 10 minutes.

Immediately turn the madeleines out onto a wire rack and let cool. Wipe out the pan and let cool. Re-grease and re-flour the pan, re-fill, and continue baking until the all the batter has been used. Serve warm or at room temperature.

Makes 24 madeleines

Yuletide Madeleines

Lorena Jones
San Francisco

So much baking happens at Lorena’s house during the holidays that there is always a brick or two of butter on the counter coming to room temperature. Sometimes she doesn’t have the time to wait for ingredients to come to room temperature, so she keeps a collection of holiday cookie recipes that can be made on the spot with butter and eggs straight out of the refrigerator. This red-and-green–flecked version of her family’s favorite madeleine is one of those can-do-anytime recipes.

3 eggs
1/2 cup/115 g plus 2 tbsp unsalted butter, melted and cooled, plus more for greasing the pans
1/2 cup/100 g sugar
1/2 cup/60 g cake flour or other low-protein (7% to 9%) flour
2 tbsp minced dried cranberries tossed in a sprinkling of cake flour
2 tbsp finely chopped pistachios
1/4 cup/30 g all-purpose flour

Fill a small bowl with warm (but not hot) water. Place the eggs in the water and set aside to warm for 5 minutes.

Meanwhile, in a small heavy saucepan, heat the butter over low heat until completely melted. Set aside to cool.

In the bowl of a stand mixer fitted with the whisk attachment, whisk the eggs on medium speed while adding the sugar in a slow, steady stream, letting the granules run sparingly into the eggs. When all the sugar has been added, increase the speed to medium-high and whisk until the mixture triples in volume, turns a glossy pale yellow, and falls off the whisk in 1- to 4-in/2.5- to 10-cm ribbons that sit atop the mixture for a few seconds before melding in, about 5 minutes.

Position one rack in the upper quarter of the oven and another in the center and preheat to 400°F/200°C/gas 6. Using a pastry brush, generously brush two madeleine pans with 2 tbsp of the melted butter and dust with flour, tipping and tilting out any excess. Set aside.

Sift the cake flour over the egg mixture, while you gently fold it in using a large rubber spatula. Do not add more than 1 to 2 tbsp flour at a time until the previous addition has been completely incorporated or you will end up with deposits of flour encased in egg batter.

Pour the remaining 1/2 cup/115 g of melted butter through a strainer into a small mixing bowl. Scoop 1 cup of the madeleine batter into the bowl of melted butter. Using a small spatula, gently fold the batter into the butter until completely combined. Add the butter mixture to the large bowl of remaining batter and gently fold it in until fully incorporated. Gently fold in the cranberries and pistachios.

Spoon or pipe the batter into the prepared pans, filling each mold almost to the top. Bake, staggering the pans so that the top pan is not directly above the lower one and rotating them back to front and upper to lower halfway through baking, until the edges have browned slightly and the center of the madeleines springs back to the touch, 10 to 12 minutes.

Let the madeleines cool in the pans on a wire rack for 3 minutes and then, using a butter knife, gently turn out the madeleines onto the rack and let cool.

Makes 24 madeleines

Purchase: We Love Madeleines.

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Black Friday, Cyber Monday… it all came and went, and somehow in my tryptophan coma, I never got around to kicking off my holiday shopping. But there’s still hope for procrastinators like me.

For one week only (ends 12/4/2012) Chronicle is offering incredible savings on 14 of our favorite ebooks. We made our list, we checked it twice, and selected something for everyone—both naughty and nice. Not only can you treat yourself to any of the titles below. But most retailers make it easy to give an ebook as a gift so you can shop for friends and family too. And the best part is, we’ve cooled off prices for these 14 ebooks across a variety of sites. Shop with any of the ebook retailers listed below, save a bundle, and join the give books movement this holiday season!

Amazon Kindle
Apple iBookstore
Kobo
Sony

14 Bestselling Ebooks for $3.99 or Less
Hurry! This sale ends 12/4

Humor/Non-Fiction/DIY:

Worst-Case Scenario Survival Handbook: Holidays
Retail Price: $12.99
Sale Price: $1.99

Turkey on fire? No plans for New Year’s Eve? Obnoxious relatives headed your way? The authors of the best-selling The Worst-Case Scenario Survival Handbook are here to help you survive the dangers of the holiday season.

Enlightened Cyclist
Retail Price: $13.99
Sale Price: $1.99

In this follow-up to the best-selling Bike Snob, BikeSnobNYC takes on the trials and triumphs of bike commuting with snark, humor, and enthusiasm, asking the question: If we become better commuters, will that make us better people?

Rent vs. Own
Retail Price: $14.99
Sale Price: $2.99

Should I buy now or keep renting? Enter Rent vs. Own, the first real estate advice book not to assume buying is always best. Expert finance and real estate reporter Jane Hodges explains how the housing market works and breaks down all the pros and cons of buying and renting.

Picture Perfect Knits
Retail Price: $15.99
Sale Price: $2.99

One of the most overlooked knitting techniques, intarsia allows knitters to add graphics—think argyle diamonds or mod motifs—to their knits. There’s no tricky double stranding, and knitters can incorporate intarsia into almost any project. This book includes 12 handy projects for any knitter.

Fiction/Mystery:

Murder Alfresco
Retail Price: $9.99
Sale Price: $1.99

Returning from a party late one night, chef Sunny McCoskey is the first to discover the body of a murdered woman left outside a local winery. Thrust into the center of a crime that has rattled the tranquil Napa Valley, Sunny pursues her own investigation, a journey that takes her from Northern California’s wine country to San Francisco Bay.

Kids:

It’s a Tiger!
Retail Price: $10.99
Sale Price: $1.99

Kids and parents alike will rejoice in this lively read-aloud picture book, as the main character runs into (and away from) a tiger over and over again as the plot gets sillier and sillier. Perfect for acting out while reading, It’s a Tiger! offers just the right amount of excitement without being too scary, and a sweet ending with a bit of a twist.

For Just One Day
Retail Price: $12.99
Sale Price: $1.99

What child hasn’t pretended to be a monkey, a bear, or a bumblebee? After imagining the fun of being a variety of animals from around the world, a sweet ending reminds little ones that the very best thing they can be is exactly who they are.

Orphan of Awkward Falls
Retail Price: $12.99
Sale Price: $1.99

When thirteen-year-old Josephine moves to Awkward Falls she can’t help but snoop around the dilapidated mansion next door. Inevitably, she is captured by the house’s strange inhabitants: an ancient automaton who serves as a butler, a cat patched together with a few odd parts, and most surprising of all, a boy named Thaddeus Hibble.

Cookbooks:

American Cocktail
Retail Price: $15.99
Sale Price: $2.99

From the editors of Imbibe Magazine comes this unique book filled with 50 favorite recipes from some of the best bartenders coast to coast offering modern twists on classic drinks, plus all-new creations, complete with a look into each recipe’s inception and unique ingredients.

Glorious Pasta of Italy
Retail Price: $23.99
Sale Price: $3.99

Celebrating pasta in all its glorious forms, author Domenica Marchetti draws from her Italian heritage to share 100 classic and modern recipes. Step-by-step instructions for making fresh pasta offer plenty of variations and a handy guide for stocking the pantry with pasta essentials encourages the home cook to look beyond simple spaghetti.

Gluten-Free Baking for the Holidays
Retail Price: $19.99
Sale Price: $3.99

The holidays are a time to celebrate and indulge in baked goods. Unfortunately for the gluten-sensitive, seasonal pleasures have been off-limits. Not anymore! Jeanne Sauvage has perfected 60 gluten-free recipes with all the flavors of their wheat-filled counterparts.

Michael Chiarello’s Bottega
Retail Price: $29.99
Sale Price: $3.99

Michael Chiarello’s fans have watched him on Top Chef Masters, the Food Network, and PBS. Chiarello now returns to the kitchen with a cookbook inspired by the soulful Southern Italian-style menu at his Napa Valley restaurant, Bottega. It’s rich with more than 120 photographs that convey the Bottega experience and 100 amazing recipes.

Saveur The New Comfort Food
Retail Price: $27.99
Sale Price: $3.99

From the pages of Saveur magazine comes a celebration of the enormous range of regional American and international dishes that have shaped the classic comfort foods of today. 100 mouthwatering recipes and more than 200 stunning photographs offer an unforgettable journey behind the scenes of our favorite heartwarming dishes.

Art of the Slow Cooker
Retail Price: $19.99
Sale Price: $3.99

For the Art of the Slow Cooker, best-selling author Andrew Schloss developed 80 recipes for soups, stews, succulent braises, vegetarian dishes—even desserts—that bring slow-cooked meals to new heights. Each chapter offers recipes for both simple everyday meals and spectacular dishes perfect for entertaining.

Ali Presley
Online Marketing Manager