We did it! Thanks to book lovers around the globe, we reached our goal of 10,000 pledges to Give Books this holiday… and then some. As of this morning, the call to Give Books has been shared more than 11,500 times across social media, in our bookstores, and through our online pledge. For every #GiveBooks tweet, pin, signature, or children’s book purchased in one of our stores, we vowed to donate a book to a child in need through First Book, a nonprofit that provides new books to children from low-income families.
Our goal was 10,000 books, and thanks to all of the authors, booksellers, publishers, and readers who joined our campaign, we made it. We shipped off a wide selection of books for children ranging in age from preschool to middle school, and First Book is now distributing them to its national network of 80,000 schools and community programs.
“First Book was thrilled when Chronicle approached us with this idea, and by the exuberant participation of the public in spreading this message,” said Kyle Zimmer, president and CEO of First Book. “There is something particularly beautiful about providing books for the holidays and truly remarkable about what organizations and individuals alike will do when given the opportunity to help kids in need.”
Last week we celebrated the campaign’s success with an additional gift of personalized editions of The Night Before Christmas for students at two schools in McDowell County, West Virginia. For many of the children at these under-funded schools, this truly was their first book, and we were so pleased to have the opportunity to give the gift of reading to kids in need.
“This campaign was about the magic books bring to people’s lives,” said Chronicle publisher, Christine Carswell. “That’s why we matched ANY book our wonderful participants bought or pledged. It didn’t have to be a Chronicle book. And that’s why we’re committed to promoting literacy and reading—for the love, the importance, and the sheer joy of it—and are proud to support the exceptional work of First Book.”
I want to hug every single person who helped us share the Give Books message this holiday, especially all our partners—the bloggers, booksellers, Gemma Correll, and the First Book team—who went above and beyond to promote the campaign. But most of all I want to thank each of you who walked into to your local bookstore and bought a book to give to a loved one this holiday: For strengthening your community. For sharing the love of reading. For giving the gift of literacy. For remembering what matters during the holidays. Thank you for that.
Guinevere de la Mare
Senior Community Manager