I Read YA Because . . .
The good people at Scholastic books launched a campaign this week to celebrate young adult fiction in all its glory. We’re big fans of the genre here at Chronicle, both as publishers and readers. Our in-house YA book club has been host to many a heated debate around recent releases; mutiny nearly erupted over our differing opinions on We Were Liars last month… Even the term “young adult” is widely debated, down to the hyphen (or lack thereof). While most publishers and booksellers agree that YA is typically written for and marketed to an audience ranging in age from 12-18, more than half of young adult fiction is purchased and read by adults. And that study dates from 2012. With interest in the genre exploding in the wake of the Hunger Games and Divergent trilogies, I’d wager that number has climbed rapidly in the last two years.
In honor of #IreadYA week, our children’s editorial and marketing team chimed in on why they read young adult novels. Why do YOU read YA? Share your reasons with us in the comments!
I read YA because it is steamy!
—Kelli Chipponeri, Executive Editor, Children’s
I read YA because it connects me with my inner teenager, who still rolls her eyes at her mother.
—Lara Starr, Senior Publicist, Children’s
I read YA because it makes me feel like a teen again!
—Sally Kim, Senior Manager, Marketing and Publicity, Children’s
I read YA because I am trying to read every book in the world, and a lot of those are YA.
—Taylor Norman, Assistant Editor, Children’s
I read YA because it transports me back to a time when everything seemed so important and so huge.
—Tamra Tuller, Editor, Children’s
I read YA because YA authors are the best, and so this is my favorites shelf.
—Marie Oishi, Assistant Managing Editor, Children’s
I read YA because a great story is a great story, no matter how it’s labeled.
—Guinevere de la Mare, Senior Community Manager
Publishers Team Up in the Name of Sustainable PaperJanuary 22nd, 2016
Susan O’Malley: Advice From My 80-Year-Old SelfJanuary 12th, 2016