Design Desk

From the Design Desk: A Tropical Trend

If you’ve been anywhere near Pinterest or a lifestyle blog in the past month, you’ll know that tropical fruit is having a major moment. Pineapples, watermelons, bananas, and the like have been showing up on everything from notecards to wallpaper. I’ve been saving examples on a trend pinboard and it’s hard to keep up with the surge of tutti frutti fun.

RubyTaylor_FruitPatternTropical Fruit pattern by Ruby Taylor

My colleague Kristen Hewitt spotted pineapples¬†galore at this year’s National Stationery Show in New York and surmised that after an especially brutal winter, illustrators were eager to depict tropical and sunny subject matter.

YellowOwl_WatermelonCardWatermelon Card by Yellow Owl Workshop


HW_Rifle_PineappleWallpaperHygge & West + Rifle Paper Co. pineapple wallpaper


LindaAndHarriet_PineapplePrintLinda & Harriett Pineapple Print


FruitAccessoriesWatermelon Shoulder Bag, Oh Joy! Soft Cooler, Banana T-shirt


TropicalFruit_MonikaForsbergFruit Salad by Monika Forsberg


We have two notecard sets coming out soon, which feature illustrations of our favorite tropical fruits:

LoteriaNotecardsLoteria Notecards


FoodGazingNotecardsFood Gazing Notecards illustrated by Emily Proud

What do you think of the tropical fruit abundance? Are pineapples the new foxes? I’m personally hoping this summery, tropical trend will stick around long enough to help get me through another cold and foggy San Francisco summer!

Emily Dubin



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