The Chronicle Books Design Fellowship: Poster Design + Process
Each year, as we prepare to recruit for the next Design Fellowship session, we ask our current fellows to design a promotional poster calling for submissions. As a project for Design Lab, each fellow comes up with a poster concept and carries it through to a final design. A panel of judges from our design department selects one concept to move forward and be produced. (For a look at some past posters and more details on the history of our fellowship posters as a whole, check out this blog post.)
This year I am excited to present a poster that was a collaboration between two of our fellows, Lizzie Vaughan and Patrick Keville. Their poster was chosen for its visually stunning, sophisticated, and gender neutral design. We also loved the dynamic between 2D and 3D forms and their nod to California with the beachy color palette used. Given the unique concept and design, I thought it would be interesting to hear more about the process behind the poster, so I asked Lizzie and Patrick to fill me in on how their poster came to be. See below for a behind-the-scenes look at the design process from Lizzie.
Makers, objects, and materials of all kinds are celebrated at Chronicle Books! Along with the energy surrounding books, graphic design, and illustration, we (as fellows) are also encouraged to conceptualize new products, games, and work off-screen. Patrick and I decided to collaborate on this poster when we realized we both wanted to show that exciting side of the fellowship. Patrick is an industrial designer and I am a graphic designer, so our skills meshed perfectly.
We made letters out of thin chipboard using the laser cutter here at the office. We then hot-glued little wooden legs to the bottom of each character at varying, wobbly heights to create interesting planes, shapes and shadow.
So. Much. Patience. These little letters were fussy to set up! Once we perfected the layout and the kerning IRL, we used the flashlights on our phones to create interesting shadows—taking tons of photographs along the way.
We selected our favorite photos and played with color and layout. Below are some of the image treatments we explored, like halftones and gradients. After a few critiques and feedback from the rest of the Chronicle Books design department, we went with a sunny California-vibe gradient.
Typeface: AG Old Face
Printer: Offset printed by Calitho
Thanks to everyone at Chronicle who helped in the process!
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