Last Thursday evening, the local AIGA chapter’s annual fundraiser took place at the four-story atrium of The San Francisco Design Center Galleria. This year, the gala was titled Hung Up. In celebration of the powerful influence of skate culture on the lives of many artists and designers, the organization chose skate decks as a medium and had contributing talents customize them to be auctioned off at the gala.
By trade, graphic designers use their artistic sense and creative skills to visualize ideas and deliver messages on behalf of their clients. On this occasion, we had no client. If we considered the AIGA SF as a client, they essentially told us “do whatever you want and we will take it as is”… and they meant it. I don’t know about other contributors, but for me, the freedom was almost dizzying: “Thank you, but where to go? What am I supposed to do now?”
The possibilities are endless, but, I counted forty-eight of them at the fundraiser. While one contributor decided to build a miniature “seedy” hotel on their deck, another sliced up their deck and rejoined pieces together to create a worm-like creature. One was covered in gold, another in peacock feathers. It was truly fascinating to see the plain skate decks end up being such different—yet all equally amazing—design pieces. A curious person like myself must wonder what went through the designers’ minds when they were creating these pieces.

So here it is. I asked my friends and co-workers, Anne, Eloise, and Wilfred, to give me a quick write-up and snap shots of their concept, inspiration, and sketches to give a sense of their design process. I hope you enjoy a peek inside some of the very creative minds!
I “heart” pink. Anne Donnard.
“I jumped on the opportunity to design a deck – little did I know we had a week to do it in, which turned into creating the deck in 4 hours the night before it was to be handed into the AIGA. My concept was simple – I love pink. I really do. I wanted to do a hot pink deck with stencil cut flowers on the bottom. The guys at Utrech Art Supply on New Montgomery were skeptical of my spray painting abilities, but I think I proved them wrong. The stencils were cut by hand from wax paper that was spray mounted to the board. The result was clean crisp hot pink lines. Special shout out to Ben for keeping me company through the whole process!”

The Jawbreaker. Eloise Leigh.
“As a longtime fan of skater art and culture, I was excited to hear about this event and jumped on the opportunity to contribute a skateboard design. Because the deadline was coming up so fast, the concept had to be realistic enough to execute in such a short time, but still fun. I started with the concept of just filling in the woodgrain of the board with different colors to use the pattern naturally there, and after doing some tests in Photoshop, thought it might translate well with acrylic paint. I started painting the deck like this, but wasn’t as thrilled with the result, and ended up scrapping the idea in favor of an earlier joke idea. I just decided to have complete fun with this no matter how goofy it looked, and painted both sides of the deck with a jawbreaker theme, the most frustrating of candies, but also a slight reference to the hardcore nature of skating! And I couldn’t resist transforming the natural shape of the board into a tongue for the top side, and using the woodgrain pattern to fill the jawbreaker layers on the bottom side. The finishing touch was the splatter paint after many rounds of waiting for layers to dry underneath. It was so much fun to get to the core of two things I love, skateboards and candy!”

I “heart” brown. – Aya Akazawa (me!)
“I was very charmed by the simple and natural feel of the plain deck, and immediately drawn to the idea of creating something that will retain these qualities. Then I thought of production methods that might work with this material. I couldn’t start working on this until Halloween was over, because Halloween IS a serious business here at Chroncle (but that is a story for another day.) So I had about two days to produce and wanted to do it by my hands, which narrowed down my options quite a bit. I am a big fan of Rex Ray and I thought that was my primary inspiration for this particular piece, but as my friend pointed out, the Carol costume that I was making for my little Hayden must have been subliminally driving my path of thinking to a crafty direction.”

And last but not least, the skateboard design by Wilfred Castillo, which came close second at the people’s choice award.
“The initial inspiration that would drive the process of illustrating a skateboard was a particular watch designed for jet pilots. I then researched military wayfinding and color palettes. From jet pilots I thought of carrier ships which seemed rather fitting since the illustration would be placed on a deck. After researching, I sketched and experimented with some elements. I decided to let the process create the end result rather than having to attempt to illustrate an idea in my head. Other influences started pouring in, such as the work of design studio Bionic-Systems, Element skateboards, and Willi Kunz. Towards the end, the initial inspiration came back in full circle in a form of an hour glass. I left the skateboard untitled as I felt it could be interpreted in several ways.”

Aya Akazawa
Senior Designer
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