Author Archive

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There are times in life when all of the stars seem to magically align. I’ve had several such moments lately and these moments have put me in a celestial frame of mind. And from the looks of things, I’m not the only one with stars in her eyes.

Left to right: ROOST constellation lamp and Miniature Rhino embroidered constellation.

Constellations are showing up in everything from fashion and accessories to DIY and home décor. I especially love this pendant lamp by ROOST and this embroidered constellation by Miniature Rhino (founded by Jessica Marquez, author of Stitched Gifts). And I certainly wouldn’t object to the gorgeous Jason Wu dress or Anthropologie constellation shirt showing up in my closet or that Orion cuff wrapped around my wrist.

Clockwise from upper left: Constellation shirt from Anthropologie; out-of-this-world dress by Jason Wu from his 2013 Spring collection; and Orion leather cuff by The Ravens Daughter on Etsy.

People have been looking to the stars for hundreds of years, whether for navigation, searching for what the future will bring, or simply for inspiration. Some of the maps that have been created along the way are almost as beautiful as the stars themselves.

Left to right: 1910 November star map and 1963 April-May-June star map, images courtesy of Antique Print Store on Etsy.

There are also moments when the stars seem to reach down and touch the earth. I recently attended Björk’s performance at the Craneway Pavilion in Richmond, California, and the experience felt like music and stars colliding. Surrounded by the glass walls of the pavilion with the night sky above and the dark waves of the bay creating a chorus just feet away, all the universe seemed to be singing. Constellations are clearly an inspiration to the singer as seen on her web site.

Clockwise from upper left: Björk performing the Biophilia tour at the Craneway Pavilion (photo by Paige Parsons); the Icelandic chorus performing with Björk (photo by Paige Parsons); and the landing page of Bjork.com.

To quote the poet Sarah Williams from her poem “The Old Astronomer to His Pupil,” “I have loved the stars too fondly to be fearful of the night.”

And why would we be afraid in the midst of so much beauty? Here’s to the night sky and all the inspiration it brings. Happy stargazing!

Jennifer Tolo Pierce
Design Director

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I recently revisited a favorite childhood film—the original Doctor Dolittle—and was blown away by the stunning opening title sequence created by Don Record.

I was too young when I first watched the movie to appreciate the pacing, art, and element of surprise, but working in publishing, I have developed a keen appreciation for all of these elements. In publishing, the cover (or exterior packaging) captures the reader’s attention, but the details that follow draw the reader in and set the stage (and expectations) for the experience to come.

Here is a peek at a few Chronicle opening sequences.

We Love Madeleines

Vanessa Dina followed up a playful theme-and-variation cover for We Love Madeleines with a full-bleed photograph of the classic madeleine mold. The black and white imagery reminds us of this baked good’s reputation as a classic before plunging us once again into the warmth and whimsy of tradition redefined.

Stick Man’s Really Bad Day

Neil Egan and editor Steve Mockus conceived of an opening sequence for this title that would insert an extended, cinematic progression leading up to the full title spread. From Neil: “I really loved the drama and the pattern that it sets up before you get to the full title spread. The title spread is the only place where I wanted to show actual road signs, without the stickman or symbols present. The end sheets are the only place where the photographic source material for the images included in the book is revealed, reminding you that all the art that makes the story inside is based on the images around us all the time. All together, they give you a great entrance into the book, and heighten the experience of reading the main content.”

Winerd

In designing the package for Winerd, Emily Dubin utilized contrasting color to infuse the package with an element of surprise and play. The shades of deep red clearly communicate the wine nature of the game while the burst of orange says pure fun.

Darth Vader and Son

In Darth Vader and Son, designed by Michael Morris, the end sheet pattern sets the scene for a look at one of the most famous father-son relationships as never seen before. The two pieces of art that follow immediately establish the tone and warm humor of the book, while the treatment of the preface lets us know the epic nature of what’s about to unfold.

Rosette Art

Rosette Art is a craft title that includes a book complete with techniques and projects, as well as patterned papers for making the projects. The large envelope format for this title helps evoke the sense of opening a gift. While the cover clearly communicates the content, the yellow stripes and polka dots suggest the many ways patterns and materials can be combined to create these fun projects.

Jennifer Tolo Pierce
Design Director

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(After the original “’Twas the Night Before Christmas” poem by Clement Clarke Moore.)

’Twas the night before Christmas in the Publishing House
Not a designer was kerning or clicking a mouse
The galleys were stacked on desktops with care
In hopes that a Best Seller would soon be found there.
The Fellows were leaving—their projects in tow—
A blog post their last note before they would go.
And we with our layouts all gridded and tight
Had settled for the evening by the monitors’ pale light.
When out on Second Street there came such a roar—
The Giants returning for a post-season score?
Away to the third floor windows we dashed
To catch a glimpse of the players as they paraded on past.
The moon hanging low over the dark lapping Bay
Gave an aura of magic to the scene underway.
When what to our wondering eyes should appear
Not Sandoval or Posey or even Matt Cain
But BOOKS and MORE BOOKS!
From all corners they came!
With their end sheets aflutter down the street these books pranced
With calendars and stationery and portable pets.
Paper flowers and sketchbooks, Wookiee Pies, too,
Kids’ books and craft books and True Blood food
Gem stones and Gem Pops and how to Be Good,
Paper dollies and Yetis, something personalized for you!
Maddie and Moomin (when Girl Meets Boy)
Polish kitchens, pissed-off kittens, and notepads of gold.
So Pretty! Crochet and a fierce Game of Thrones
Garlands, box of stickers, and how to Decorate homes.
Their colors they flashed, their foil stamps they gleamed
Head bands and tail bands and custom-made seams
Whether jacketed or case wrapped, with belly band ’round,
Paperback or flexi or hidden spiral bound
Boxed up or hanging or tied up with string
With photographs or drawings or modules that sing
Away they all flew like One Line a Day years
Into storefronts and museums, libraries and schools
Into hands of small children first learning to read,
Into stockings, onto e-readers, into bundles under trees.
And we returned to our desks, our year’s work now done
Wishing you a season of reading, each and every one.

HAPPY HOLIDAYS FROM THE DESIGNERS AT CHRONICLE BOOKS

Jennifer Tolo Pierce
Design Director

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One of my favorite grade school activities was writing stories. Had I been required to begin with only a sheet of paper and a pencil, the story would never have been imagined. But my genius teacher knew that every story needs a spark to get it started and so provided the ignition: a box filled with index cards, and on each card, a photo and a phrase. The two were always unrelated—that is, until the student made his or her own connection (the spark). And suddenly, just like that, the story was on fire.

This is how I perceive collage when at its best: seemingly disparate elements layered and arranged to tell a story. The very nature of the materials used (found photos, flea market ephemera) offers a portal into other worlds and the additional elements and colors bring narratives of their own to complete the composition. The viewer’s own perception of the collage is the final layer of the story.

Below, a sampling of contemporary collage artists and designers whose work I admire.

Clockwise from top left: Float; April Showers; Space; Equestrian; and Cream.

Beth Hoeckel is a Baltimore native whose work has graced such publications as Rookie Mag, Bust, and GOOD. Many of Beth’s images evoke a sense of expectation, of being present at the precise moment when something big is about to unfold. Her compositions, palette, and thoughtful integration of elements provide glimpses of the familiar arranged in powerfully unfamiliar—and often unsettling—ways.

Clockwise from top left: two wall illustrations for the Urban Golf Club in London; poster for the Museu de Arte Moderna; illustration for The New York Times; and illustration created for Pocko.

Eduardo Recife is a Brazilian designer, artist, type designer, and illustrator whose work has been featured around the world. His playful yet complex (and sometimes irreverent) layering of images and type create candy-colored arenas in which even the most serious of subjects is upended and the everyday is given new life. Eduardo’s personal work can be found at Misprinted Type.

Clockwise from top: for Inc. Magazine; two from the Everything is Beautiful series; and Eye of the Storm.

Hayley Warnham is a U.K. illustrator and artist who juxtaposes found material against graphic and bold uses of color. Though the compositions gravitate toward minimal, the impact is far from simplistic.

Left to right: The Journey Is the Destination; Safari As a Way of Life.

Lastly, Dan Eldon was a photojournalist who was killed at the age of twenty-two while on assignment in Somalia. He lived an amazing amount in a short number of years and chronicled his life in volumes of personal journals filled with detailed collages. I picked up the original edition of The Journey Is the Destination long before I began working at Chronicle and the story of Dan’s life amazes me to this day.

Jennifer Tolo Pierce
Design Director

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One of the best parts of my job (yes, it’s going to be one of those posts) is the opportunity to meet and work collaboratively with amazing, creative people to make a story come to life. And when those people are also incredibly hard-working and kind, the experience is off the charts. As soon as I saw the manuscript for It’s a Tiger! by author David LaRochelle, I was hooked. And then illustrator Jeremy Tankard sent his first character sketch—soft, orange and striped, a little snaggle-toothed, sweet but mischievous, with potential for a playful pounce or good-natured growl. And just like that, a tiger was born.

(left) first tiger sketch from Jeremy; (right) inspired correspondence from David. What a great team!

Of course I’m grossly simplifying the process. Any writer, illustrator, or book designer knows nothing happens “just like that.” (I had to listen for months to my kids asking, “When is that tiger book going to be ready?!”) Luckily, Jeremy was more than happy to give us a behind-the-scenes account of what really went into visually bringing this story to life:

I LOVED David LaRochelle’s text from my very first reading of it and knew right away that I had to illustrate this story. And I liked that David had made the book itself a character—the way it addresses the readers and takes them along for a ride (with some unexpected appearances from a tiger along the way). So, without any hesitation, I told my agent to please “sign me up!”

This initial reading was followed by a long period of waiting while I worked on other projects and practiced drawing tigers. Then, when we were ready to start work on It’s a Tiger!, I began my sketches, only to find myself completely thwarted by David’s delightful story! Oh, no! I loved the humor in the text so much but my initial drawings fell completely flat. What was I doing wrong? So I reread the manuscript a whole bunch of times and realized that the humor all revolved around the surprise appearances of the mysterious tiger. Every other spread needed to have a hilarious image of the tiger surprising the reader. But, of course, there are only so many ways to draw a tiger leaping out at you before the joke gets stale. That, and there was the problem that the TIGER pages had ALL the action and the interspersing pages had none at all. My pacing was terrible whereas David’s text was so beautifully paced.

Back to the drawing board! I realized that where I saw the humor was in the REACTION to the tiger’s appearance. And merely relying on the readers’ reaction wasn’t going to be enough—I needed the reader to SEE the reaction to the tiger for themselves. So I asked Melissa and Jennifer (my wonderfully patient editor and art director) about adding a new character to the book, “But don’t worry! It won’t affect the text!” I told them. I think they were a little dubious. And, to be honest, so was I. What would David think about me adding a character that he probably never intended to be in his book? But sometimes I just have to rely on intuition.

The end result is a book that challenged me at almost every turn of the page. David’s writing required me to draw some things that I had never had to draw before—like the ocean, a rocky outcrop, and a cave. The sketches presented some other challenges that I hadn’t foreseen, such as the huge diversity of backdrops. How to draw all of these different backdrops and keep the whole book stylistically coherent? The solution, after trying a few different approaches, was to do away with my love of photo-collage and dive more heavily into digital painting. I created a few new brushes in Photoshop that allowed me to build richly textured color fields that could tie all the differing backdrops together. This technique allowed me to quickly paint-in more complex scenes and slowly build-up the colors for scenes that were more sparse. The boy and the tiger were colored using Corel Painter then imported into Photoshop for finishing.

Creating the narrator was an interesting piece of the puzzle. I wanted a solid character but one who wouldn’t steal the show (it’s the TIGER’s book after all). He, or she, couldn’t have a huge personality, but had to be appealing enough that you’d want to follow him through the book. And, since he isn’t mentioned in the text, I didn’t want to be strong-arming attention away from the story that David had created. I have a huge respect for David’s text (and for his writing in general—he’s a very, very good writer). I needed a character with whom anyone could identify—someone with a simple, iconic face that could also convey all the emotion required to carry the humor when necessary.

Perhaps the biggest challenge was drawing the tiger himself. I hadn’t expected this at all! He had to be mean and scary, but not too mean and scary. He had to be cute and attractive, but not too much so. He had to have some real personality. And, of course, he had to have some good cat-like slinkiness! And I learned that cats are very, very difficult to draw. But I like the tiger. I think he turned out okay. And the drawing of him on the front cover might be one of my favorite drawings that I’ve ever done!

The end result of all this is art that I’m immensely proud of. I had to work hard for it, mind you. Sometimes there’s nothing like a huge challenge to make one put one’s best foot forward—and this book challenged me at almost every turn. I hope you enjoy this book as much as I do.

—Jeremy Tankard

(left) the final cover; (right) The design director’s kids . . . patience rewarded at last.

Jennifer Tolo Pierce
Design Director