Author Archive

The staff of Chronicle Books was so lucky to get to meet Ursus Wehrli, author of international bestseller The Art of Clean Up last month when he was in San Francisco as a presenter at the TYPO International Design Talk. His visit was a special occurrence, since Ursus, based in Zurich, has an incredibly busy year-round performance schedule.

Perhaps you saw this profile the New York Times featured about him in the Home & Garden section in March.

We invited Ursus to our offices so he could meet the team who’s been working quite successfully to spread the Art of Clean Up word throughout North America. Oh, and there was another motive: would Ursus be so kind as to perform his art of tidying up and organizing something of his choice at our work place?

We walked around perusing all the beautiful open workspaces we have here. Suddenly, he honed in on something a bit surprising, in light of all the piles of book proofs, contracts, journals, Boo and Maddie on Things standees, out-of-print titles, and boxes full of next season product advances throughout our four floors.

BOOK DUMMIES.

What are book dummies? Basically “mock” blank books used as reference that convey the true trim size, page count, and paper type for a potential book project.

Here are the results of Ursus’ concise, and very helpful bespoke Chronicle Books clean up. While walking through the Production Dept., he noticed a shelf of random books, in a state of disorganized disorderly despair.

After some silent contemplation, the clean up emerged.

Please note the excruciating attention to detail with the end result!

 

Thanks again to Ursus from everyone at Chronicle Books for taking the time to share his exquisite art of tidying and cleaning up with us!

Peter Perez
Associate Director, Marketing

Purchase The Art of Clean Up: Life Made Neat and Tidy

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Chronicle Books’ talented marketing design team creates a customized email “signature” for employees to use on a monthly basis. The current one for Ursus Wehrli’s The Art of Clean Up: Life Made Neat and Tidy has received quite a lot of attention through our daily email interactions.

The book’s also getting plenty of well-deserved media attention of late as well. Ursus Wehrli is a true master of tidying things up. For quite some time now he’s done it with famous works of art. Now he’s focused his attention on everyday things and happenings that are part of daily living.

Ursus will be paying a visit to the Chronicle Books offices in about a month’s time when he’s in San Francisco to speak at the TYPO International Design Talks conference, so I’m hoping there will be some bespoke Chronicle Books clean up happening here that we can share on the blog in the very near future…

Peter Perez
Associate Director, Marketing

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How much do you love waffles? Round or Belgian-style? For breakfast, brunch, or dinner? If you leave a comment, you’ll be eligible to win the copy of Waffles we’re giving away (offer good in the US and Canada only).

Here’s the perfect savory waffle treat to give comfort in the cold that’s blanketing most of North America this week. Enjoy!

Ham and Gruyère Waffle Tartines

Makes 4 servings

A tartine can be a slice of bread simply topped with butter and preserves, or it can be a more elaborate open-faced sandwich. (Leave it to the French to give even the humblest foods such a charming name.) This recipe employs waffles as the bread and combines the free-spirited toplessness of a tartine sandwich with classic croque monsieur ingredients. Waffle tartines make a satisfying breakfast or, with a vinaigrette-dressed salad served alongside, an excellent midday meal or light dinner. If you’ve got Classic Waffles in your freezer and are looking for an out-of-the-ordinary way to use them, here’s your answer.

Mornay Sauce
2 tbsp unsalted butter
2 tbsp unbleached all-purpose flour
1 cup/240 ml whole milk
1/2 cup/55 g shredded Gruyère cheese
Pinch of ground nutmeg
Pinch of cayenne
Fine sea salt and freshly ground black pepper

4 standard Classic Waffles (see recipe below)
12 oz/340 g good-quality sliced ham
3/4 cup/85 g shredded Gruyère cheese
Whole-grain mustard, for serving
Cornichons, for serving

Preheat the oven to 500°F/260°C/gas 10. Line a rimmed baking sheet with aluminum foil.

To make the sauce: In a small saucepan over medium heat, melt the butter. Whisk in the flour to make a roux and cook for about 2 minutes. Whisking constantly, gradually pour in the milk. Once all the milk is in, increase the heat to medium-high and bring the mixture to a boil. Reduce the heat to maintain a steady but not overly vigorous simmer and cook the sauce, whisking occasionally, until it is nicely thickened and the starchy taste of the flour has been cooked out, about 5 minutes. Remove the pan from the heat, add the cheese, and whisk until the cheese is melted and the sauce is smooth. Whisk in the nutmeg and cayenne, and then season with salt and pepper. Set the sauce aside.

Lay out the waffles on the prepared baking sheet. Top each waffle with a portion of ham. Spoon one quarter of the sauce over the ham on each waffle and spread the sauce to about 1/2 in/12 mm of the edge. Sprinkle shredded Gruyère on each, dividing it evenly. Bake until the cheese is melted and spotty brown, 8 to 10 minutes. (If the cheese is not yet browned, turn on the broiler and broil the tartines until the cheese begins to color; this should take no longer than a minute.)

Let the tartines cool for a few minutes, then transfer them to individual plates. Serve right away, passing whole-grain mustard and cornichons at the table.

Classic Waffles

Makes about 8 standard (6 1/2-in/16.5-cm) round waffles

These waffles may be basic, but they’re solidly, dependably good, with just enough sugar for sweetness, baking powder for lift, and butter for richness. The batter comes together quickly, with ingredients that you probably have on hand. The cornstarch, a bit of an oddity in the ingredient lineup, helps keep the waffles supremely light and tender, but you can choose to leave it out—just be sure to use a gentle hand when mixing the batter.

2 cups/280 g unbleached all-purpose flour
2 tbsp sugar
1 1/2 tbsp cornstarch (optional)
2 1/2 tsp baking powder
1 tsp fine sea salt
2 large eggs
2 cups/480 ml whole milk, at room temperature
6 tbsp/85 g unsalted butter, melted and cooled slightly

If you plan to hold the waffles and serve them all at once rather than one at a time hot off the waffle iron, preheat the oven to 225°F/110°C/gas 1/4 and set a large wire rack on a large, rimmed baking sheet.

Preheat your waffle iron.

In a large bowl, whisk together the flour, sugar, cornstarch (if using), baking powder, and salt until well combined.

In a medium bowl, whisk the eggs until combined, and then whisk in the milk. Gradually whisk in the butter.

Pour the liquid ingredients into the dry ingredients and whisk gently just until the batter is evenly moistened. It’s fine if some small lumps remain. Give the batter a couple of folds with a rubber spatula to ensure that there aren’t any pockets of flour.

Pour a generous 1/2 cup/120 ml of the batter (or the waffler manufacturer’s recommended amount) into the center of the waffle iron. Use the rubber spatula to even it out and distribute it slightly (but there is no need to spread it all the way to the edges). Close the lid and bake the waffle to the desired doneness.

Remove the waffle and serve it immediately before baking the remaining batter. Or set it on the wire rack and slide the baking sheet into the oven to keep the waffle warm. Bake the remaining batter, transferring each waffle to the rack in the oven.

Purchase: Waffles: Sweet, Savory, Simple.

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Coming up with a cookbook recipe to feature today that’s relevant to next week’s big restaurant profiteering holiday (a.k.a. Valentine’s Day) keeps taking me back to… We Love Madeleines! This crowd-sourced cookbook is a collection of traditional, irreverent, sweet and savory takes on the beloved scallop-shaped mini-cake/cookie that’s beloved all over the globe.

This recipe is perfect for indulging in with a sweetheart – a spicy, exotic, sexy take on the madeleine (that spice + those tree nuts = obscenely fabulous).

If you leave a comment, you’ll be eligible to win the copy of We Love Madeleines we’re giving away (offer good in the US and Canada only).

Pistachio Cardamom Madeleines

Makes 24 madeleines

NAME: Amy Treadwell
LOCATION: San Francisco
Amy coauthored Whoopie Pies with Sarah Billingsley. Sarah created a pistachio-cardamom whoopie pie that was a big hit, so it seemed like a good idea to try this excellent combo as a madeleine. We think it’s a winner!

3/4 cup/40 g cake flour, plus more for dusting the pan
1 tsp ground cardamom
1/2 tsp baking powder
1/2 tsp salt
3 eggs, at room temperature
1/2 cup/100 g sugar
1 tsp vanilla extract
5 tbsp/70 g unsalted butter, melted and cooled to room temperature, plus more for greasing the pan
1/4 cup/30 g chopped toasted pistachios

Into a small bowl, sift together the cake flour, cardamom, baking powder, and salt and set aside.

In the bowl of a stand mixer fitted with the whisk attachment, whisk together the eggs, sugar, and vanilla on medium-high speed until very light and nearly double in volume, about 5 minutes.

Using a rubber spatula, fold the flour mixture and the melted butter into the egg mixture until just combined. Gently mix in the chopped pistachios. Cover the bowl with plastic wrap and refrigerate for at least 1 hour or up to 24 hours.

Position a rack in the center of the oven and preheat to 400°F/200°C/gas 6. Grease a madeleine pan with melted butter and dust with flour, tapping out any excess.

Spoon or pipe the batter into the prepared pan, filling each mold about three-quarters full. Do not smooth out the batter. Bake until the madeleines are puffed up and the edges have just started to brown, 8 to 10 minutes.

Immediately turn out the madeleines onto a wire rack and let cool. Wipe out the pan and let cool. Continue preparing, filling, and baking the pan until all the batter has been used. Serve warm or at room temperature the same day they are made.

Peter Perez
Associate Director, Marketing

Purchase: We Love Madeleines.

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No really – it is!

Bakerella has in five short years become not only a mega-food blogger, but THE person who’s put cake pops on the map at bakeries, cafes, wedding receptions, and birthday parties across the globe.

Last year she deemed February 1st as International Cake Pop Day.

All of us at Chronicle would like to wish Bakerella a VERY HAPPY CAKE POP DAY today!

Here’s a visual tribute to what makes Cake Pops by Bakerella the absolute best, and New York Times internationally bestselling, “cuter than cupcakes” treats on Planet Earth!

Peter Perez
Associate Director, Marketing

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