By Lewis Blackwell
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This substantially revised edition of Lewis Blackwell’s
classic study provides an up-to-date, decade-by-decade
analysis of the issues that have shaped the history and
development of typographic design. The book provides
an informed and accessible guide to the typography of
the twentieth century and the key questions that are
shaping contemporary graphic practice.
Subjects include the arrival of mass production,
the development of the grid, the arrival of new media
forms, and the role the launch of the Macintosh played
in fostering a new generation of designers enfranchised
by digital technology. Beyond the twentieth century,
the digital sphere has grown exponentially, placing
typographic decisions in the hands of ever more users
of computers, smartphones, e-readers, and tablets.
Blackwell discusses the strains this has placed on type,
the fresh questions it has asked, and the way the forms
of letters are evolving in response.
• Provides a decade-by-decade analysis of the issues that have
shaped the history of typographic and graphic design
• Fully updated with the latest developments in the field
• Includes 17 new color images and 4,000 new words of text
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