By Alex Milton and Paul Rodgers
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This book provides the reader with a comprehensive,
relevant, and visually rich insight into the world
of research methods specifically aimed at product
designers. It includes practical case studies and
tutorials that will inform, inspire, and help you to
conduct product design research better.
Product designers need a comprehensive
understanding of research methods as their day-to-day
work routinely involves them observing people, asking
questions, searching for information, making and
testing ideas, and ultimately generating ‘solutions’ to
‘problems’. Manifest in the design process is the act of
research. Huge technological advances in information,
computing, and manufacturing processes also offer
enormous opportunities to product designers such
as the development of “intelligent” products and
services, but at the same time raise important research
questions that need to be dealt with. Product designers
are, in many ways, best placed to address these
challenges because of the manner in which they apply
their design thinking to problems.
• In-depth coverage of traditional and new research methods
and how they relate to product design
• Includes step-by-step tutorials
• Illustrated case studies feature the work of leading designers
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