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Laurence King Publishing
By Mark Shaw
6 3 ⁄4 × 9 3 ⁄4 in in; 240 pp, 80 color illustrations pp; Paperback
October 2012 ISBN 9781780670003 ISBN10 1780670001
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Writing copy is oft en assumed to be a natural talent.
However, there are simple techniques you can
employ to craft strong written content with ease.
With insightful interviews from leading copywriters,
as well as illustrated case studies of major brands, this
new, expanded edition teaches the art of writing great
copy for digital media, branding, advertising, direct
marketing, retailing, catalogs, company magazines,
and internal communications.
Mark Shaw has been a professional copywriter for over 25 years.
Th e founder of Jupiter Design, one of the UK’s top 25 design agencies,
he is now the president of Liquid Agency Europe, managing global
brand and messaging for some of the world’s leading organizations.
Mark is also a visiting fellow at Nottingham Trent University, where
he regularly lectures on copywriting, messaging, and branding.
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