PACKAGING DESIGN

Bill Stewart

Packaging design became established as a specialist discipline in the 1960s, yet few books have been published that offer sound practical advice for students. Now Bill Stewart describes the design process from concept creation to production, including considerations of brand development and the designer's obligations and responsibilities to the environment. Illustrated by a wide range of packaging examples, including useful tips and ideas for the designer, and concluding with a chapter on career advice, this book will be of interest to all students involved with packaging, whether their focus is structural or graphic design, product design, marketing, or consumer behavioral studies.

2007 / 224 pp / 300 color / 978-1-85669-525-1 / pb / $29.95