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Good Food, Great Business

How to Take Your Artisan Food Idea from Concept to Marketplace

By Susie Wyshak


This product has not yet been released. It will be available after December 16, 2014.

6 x 8 in; 224 pp;
2-color images
Paperback
ISBN 9781452107080
ISBN10 1452107084

SKU# 9781452107080

$18.95
Usually ships within 2-3 days

Quick Overview

For those ready to follow their foodie dreams (or at least start thinking about it) Good Food, Great Business is the place to get organized and decide whether creating a specialty food business is really possible. Whether the goal is selling a single product online or developing a line of gourmet foods to be sold in grocery chains, this working handbook helps readers become food entrepreneurs—from concept to production to sales to marketing. Using real life examples from more than 75 individuals and businesses that have already joined the ranks of successful enterprises, the book walks readers through the good, the bad, and the ugly of starting a food business.
Good Food, Great Business


Description

Good Food, Great Business

For those ready to follow their foodie dreams (or at least start thinking about it) Good Food, Great Business is the place to get organized and decide whether creating a specialty food business is really possible. Whether the goal is selling a single product online or developing a line of gourmet foods to be sold in grocery chains, this working handbook helps readers become food entrepreneurs—from concept to production to sales to marketing. Using real life examples from more than 75 individuals and businesses that have already joined the ranks of successful enterprises, the book walks readers through the good, the bad, and the ugly of starting a food business.

 

More Details

6 x 8 in; 224 pp;
2-color images
Paperback
ISBN 9781452107080
ISBN10 1452107084

Susie Wyshak is a former food artisan relations manager at Foodzie.com (now Joyus.com) and writes about the trends and trials of the artisan food business. She lives in San Francisco, California.