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Guerrilla Advertising

Unconventional Brand Communication
Laurence King Publishing

By Gavin Lucas,and Mike Dorrian

9 x 11-3/4 in; 192 pp;
300 color images
Paperback
July 2006
ISBN 9781856694704
ISBN10 1856694704

SKU# 9781856694704

$40.00
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Quick Overview

The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, gl...
Guerrilla Advertising


Description

Guerrilla Advertising

The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a car out of ice and parked it on a London street, and Adidas suspended two soccer players high above the streets of Tokyo for a death-defying faceoff. This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach: stunts, street propaganda, sneaky tactics, site-specific campaigns and multi-fronted attacks.

 

More Details

9 x 11-3/4 in; 192 pp;
300 color images
Paperback
July 2006
ISBN 9781856694704
ISBN10 1856694704
Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review.

Mike Dorrian has been a designer for the last 13 years. He has co-edited and designed numerous books, including the highly successful Business Cards.

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