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One-Off

Independent Retail Design
Laurence King Publishing By Clare Dowdy

9-3/4 x 9-3/4 in; 192 pp ; 268 illustrations, 250 in color
Hardcover
Published in April, 2008
ISBN 9781856695190
ISBN10 1856695190

$45.00  

One-Off -- The urge to create an individualized shopping experience is a major trend around the world, such that a new generation of independent shops has grown up. These are mostly small, and are setting up against the odds, so that they have to make a special effort with their exteriors, interiors, and branding to lure in customers. Some are a triumph of ingenuity on a low budget, while others are as glamorous as their big-name counterparts. Some interiors and graphics are created by professional designers, others by the owners themselves.

In fact, this trend is now so widespread that the corporate retailers who sparked the reaction in the first place are getting in on the act, commissioning one-off outlets and short-term guerrilla stores to appeal to a more savvy, funky young clientele. One-Off is the first book to address this important retail trend. It covers food, home and lifestyle, fashion and accessories, random gems, and pretenders and guerrilla stores.

Clare Dowdy is a freelance writer and journalist. She writes for Wallpaper*, Financial Times, and other journals and is the author of Beyond Logos (2003).