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Thinking with Type

A Critical Guide for Designers, Writers, Editors, & Students
Princeton Architectural Press By Ellen Lupton

7 x 8-1/2 in; 176 pp ; 100 color illustrations
Paperback
Published in September, 2004
ISBN 1568984480
ISBN13 9781568984483

$21.95  

Thinking with Type -- The organization of letters on a blank sheet—or screen—is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills.
Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).

Ellen Lupton is one of America's preeminent design educators. Her books include Skin, Inside Design Now, and Mixing Messages, among others. She is currently director of the design program at Maryland Institute of Art and Design.