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Reinventing the Wheel

Princeton Architectural Press By Jessica Helfand

7-1/2 x 9-1/2 in; 160 pp ; 100 color and 20 B/W images
Paperback
Published in April, 2006
ISBN 1568985967
ISBN13 9781568985961

$18.95  

Reinventing the Wheel -- Now available in paperback, this delightful book spins the history of the information wheel, as inventive and instructive as intriguing, that has been used since the fourteenth century to measure, record, predict, and calculate everything from time and space to military history to recipes. In this fascinating book, designer and critic Jessica Helfand offers and in-depth look at these unique artifacts, which are not only clever and amusing but, Helfand argues, relevant as a model for modern interactive design. From circular mathematical slide rules to Captain Marvel phonetic decoders, Reinventing the Wheel demonstrates the astonishing range and remarkable utility of these ingenious "interactive" tools.

Jessica Helfand is partner with William Drenttel in Jessica Helfand/William Drenttel, a design consultancy.