IDEO Eyes Open: New York

A Field Guide for the Curious By Fred Dust
and IDEO

6 x 6 in; 160 pp ; 300 color photographs, concealed Wire-O binding
Paperback
Published in February, 2008
ISBN 0811861783
ISBN13 9780811861786

$22.95

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IDEO Eyes Open: New York -- Trust one of the most inventive companies in the world to come up with an entirely fresh take on travel books. IDEO, the world-renowned design and innovation firm, shifts the attention of the traveler and everyday observer from mere sightseeing toward looking—really looking—at their surroundings. City by city, each book reveals authentic discoveries at every turn. Culled from the experiences and observations of IDEO's designers, cultural anthropologists, and architects, this volume delves into the social, architectural, and epicurean scenes of New York. Insightful, easy-to-use, packed with photographs, and presented in a convenient on-the-go format, IDEO Eyes Open rekindles curiosity and invites visitors—and residents—to see these cities with fresh eyes.

IDEO uses first-hand observations to inform and inspire the design of delightful and useful products, services, and environments.

Fred Dust is the global design lead for IDEO's Smart Space practice. He lives in San Francisco.

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