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Mixing MessagesGraphic Design in Contemporary CulturePrinceton Architectural Press
8.25 x 10.75 in; 176 pp ; 300 color, 64 b/w illustrations $55.00 Mixing Messages -- Graphic Design shapes the meaning and impact of all we see and read.Mixing Messages traces how both the aesthetic value and overallpervasiveness of graphic design have changed over the past fifteen years.In this period, technological innovation and, especially, the rise of thepersonal computer have drastically altered graphic design practice,triggering explosions of creativity in all forms of visual communication.From the independent producer operating out of the home to the publishingconglomerate, a more diverse design community is creating the images thataffect us every day. From the printed page to the Internet, typefaces, colors, logos, andimages transmit information and ideas, generating a literacy of the eyethat affects us every day. In this important new book, a critical textaccompanied by over 300 color illustrations explores the aesthetic,cultural, and technological issues that are shaping the future of graphicdesign. Featured is work by numerous designers, including Charles S.Anderson, Fabien Baron, Art Chantry, Stephen Doyle, Edward Fella, TobiasFrere-Jones, Dan Friedman, April Greiman, Jonathan Hoefler, Tibor Kalman,Zuzana Licko, Katherine McCoy, Paula Scher, and such global design officesas Landor Associates, Lippincott & Margulies, and Siegel & Gale. From this diverse array of practices, Mixing Messages constructs a richpicture of graphic design today.
Quotes Mixing Messages offers a coherent and accessible look at the American graphic design during the past fifteen years. The book also introduces many names and concepts that will inspire further investigation. Philip Krayna, Advertising AnnualWill provide a road map to understanding how graphic design has helped shape identities. Thomas Hine, New York Times
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