How to Set Up and Run a Fashion Label

Laurence King Publishing By Toby Meadows

7 x 9-3/4 in; 176 pp ; 137 illustrations, 117 in color
Paperback
Published in April, 2009
ISBN 9781856695756
ISBN10 1856695751

$30.00

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How to Set Up and Run a Fashion Label -- No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all.

In How to Set Up and Run a Fashion Label, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business.

Toby Meadows is a Director of Three's Company (Creative Consultants) Ltd, providing consultancy services to the fashion industry, and also Director of the womenswear label Belle & Bunty. He is an Associate Lecturer at the London College of Fashion, where he writes and delivers short courses for professional development within the fashion industry.

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