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Pentagram Marks

400 Symbols & Logotypes
Laurence King Publishing

5 x 7 in; 800 pp ; 400 illustrations
Hardcover
Published in April, 2009
ISBN 9781856696111
ISBN10 1856696111
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$65.00  

Pentagram Marks -- The 400 marks reproduced within these pages represent the diverse array of identity work produced by Pentagram's partners, past and present, since its founding in 1972. Over the past four decades, Pentagram has designed marks for large corporations and small businesses, government agencies and nonprofit institutions, clubs and societies, and even individuals, all of whom were seeking a representative symbol to appear on letterhead and books, buildings and websites, and everywhere else imaginable.

Isolating them in black and white helps us appreciate these marks as unique pictorial or abstract symbols. But a logo is rarely a solitary commission. Often produced in conjunction with a unified graphics, architecture or product design program, it is only part of the work Pentagram does. But regardless of the nature of the assignment, clients all share the same desire to be identified, and the belief that the right mark is a crucial starting point for a comprehensive visual identity.

Limited edition, only 1,000 copies for sale.