American Trademarks
A Compendium
Edited by Eric Baker
and Tyler Blik
Introduction by Steven Heller
Edited by Eric Baker
and Tyler Blik
Introduction by Steven Heller
6-1/2 x 11-1/2 in; 256 pp ; 1000 b/w images
Paperback
Published in March, 2010
ISBN 9780811872201
ISBN10 0811872203
$29.95
American Trademarks
While they were in print, the three volumes of Eric Baker and Tyler Blik's classic Trademarks series (which together sold 60,000 copies) were the authoritative books of logo design by decade. This definitive collection is now available in an expanded single volume with essays by contemporary graphic design luminaries such as Paula Scher, Stephen Doyle, and many more. Over 1,000 iconic trademarks are packed into this extra-chunky paperback. While the original books have long enjoyed cult status, this attractive, updated edition will win legions of new fans among today's ever-increasingly design-savvy public.
Eric Baker's graphic design work has appeared in numerous publications. He blogs at DesignObserver.com.
Designer Tyler Blik's work has been recognized by the AIGA, ADDY, Graphis, Domus, and ID.
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