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The Transformer

Principles of Making Isotype Charts
Hyphen Press By Marie Neurath
and Robin Kinross

8-3/10 x 10-3/4 in; 80 pp ; 40 illustrations
Paperback
Published in September, 2009
ISBN 9780907259404
ISBN10 0907259405

$25.00  

The Transformer -- Isotype (International System of Typographic Picture Education) is a system of pictograms designed to communicate complex information in a nonverbal way. Developed in 1936 by a team of sociologists lead by Otto and Marie Neurath, this process of "transforming" data into visual form has strongly influenced the fields of graphic design. The Transformer: Principles of Making Isotype Charts is the first English-language primer on Isotype—the foundation of the modern-day pictographic signals found in airports, train stations, highway signs, and computer interfaces. Featuring illustrated examples and essays, including a previously unpublished essay by Marie Neurath, The Transformer is a long-overdue appreciation of an important moment in the history of visual communication.