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A Reference Manual of Techniques
By Andrew Haslam
8-1/4 x 10-3/4 in; 240 pp; Hardcover
September 2011 ISBN 9781856696869 ISBN10 1856696863
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Using a combination of explanatory text, step-by-step photographs and classic and contemporary examples, this unique survey brings together over 130 processes involved in creating lettering and applying it to surfaces. Included are hand-drawn lettering techniques (from sign writing to tattooing); dimensional lettering (hand engraving to laser cutting); typesetting (from letterpress to lettering in food); printing (Letraset to printing on bank notes); lettering on textiles (embroidery to flag-making); and illuminated type (neon signage to holography). Any designer wishing either to create lettering themselves or to commission work from external sources can use the book to look up the technical needs and processes for a particular task, so instantly expanding their repertoire of typographic media.
Andrew Haslam graduated from the Royal College of Art, London, in 1987. Since then he has run his own studio, creating science, history and geography textbooks for children. In 1994 he won the American Institute of Physics Award for best science writing, and in 1997 the Geographical Society Gold Medal for most significant contribution to geography. Having taught at several colleges in the UK, he is now course leader of the MA Communication Design course at Central Saint Martins College of Art & Design, London
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