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The Essential Guide to Running a Successful Business From Home
By Meg Mateo Ilasco and Cat Seto
5 1/2 x 8 in; 208 pp, 2-color illustrations throughout pp; Paperback
March 2012 ISBN 9781452101217 ISBN10 1452101213
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So many women dream of having it all—being kickass mothers and running their own successful businesses. This book helps them take the leap with confidence. Serial entrepreneurs (and moms) Meg Mateo Ilasco and Cat Seto draw on their own successes and missteps to reveal exactly how to choose the right business, find clients, write a business plan, launch a blog and Web site, stay focused at home, and more. Insightful Q&As with enterprising mothers like fashion designer Cynthia Rowley and Style Me Pretty blogger Abby Larson demystify the many nuances of balancing work life with family time. It’s not easy. But this practical and inspiring guide helps make it possible.
Meg Mateo Ilasco is a mother of two, freelance artist and writer, and a serial entrepreneur who started her first business in 1999. She is the author of several books, including Craft, Inc., Creative, Inc., and the Craft, Inc. Business Planner, and is also the cofounder and creative director of the home and lifestyle magazine Anthology. Meg lives in the San Francisco Bay Area. Visit her at www.mateoilsaco.com.
Cat Seto balances design, illustration, writing, and motherhood in her San Francisco studio and boutique. Her stationery products and custom wedding line are carried by retailers around the country. In addition, Cat received an MFA in creative writing from the University of Michigan, and her writing has appeared in publications such as the first edition of Best New American Voices. Visit her at www.catseto.com and www.momincdaily.com.
“More than just a pep talk, Mom, Inc. is brimming with resources and practical information. You'll be introduced to an array of enterprising mothers and will learn as much from their early mistakes and failures as from their eventual successes. —Carrie McBride, managing editor, Oh Dee Doh
"Mom, Inc. is a smart, realistic, and easy working mom’s guide. In an age when we all have so much to juggle, what a great companion book for starting or running a business!"
—Christiane Lemieux, founder and creative director, DwellStudio
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