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By Paul Jackson
8 3/4 x 8 3/4 in; 128 pages pp; Paperback
March 2013 ISBN 9781780670942 ISBN10 178067094X
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Cut and Fold Techniques for Promotional Materials
is a unique collection of over 40 attention-grabbing
cut-and-fold designs that when printed and illustrated
form memorable give-aways to promote and advertise
services and products. The book provides a one-stop
source for novelty promotional materials, many
appearing in print for the first time.
Following the elegant, easy-to-follow style of Paul
Jackson’s other titles for Laurence King, Cut and Fold
Techniques for Promotional Materials is an essential
resource for marketing professionals and design
students, and an inspirational guide to anyone looking
to enhance the presentation of their product or service.
• Unique collection of designs, some appearing
in print for the first time
• Easy-to-follow, step-by-step instructions and clear,
elegant photography of the finished product
• Essential, one-stop resource for marketing
professionals and designers
Paul Jackson is the author of over 30 books on paper arts and crafts.
He has taught the techniques of folding on more than 150 university level
design courses in the UK, Germany, Belgium, the US, Canada,
and Israel and been a 'folding consultant' for companies such as Nike
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