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How Economics Influences Sex and Love
By Marina Adshade, PhD
5 5/8 x 8 1/8 in; 272 pp; Hardcover
March 2013 ISBN 9781452109220 ISBN10 1452109222
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There’s a marketplace for sex and love, and you’re in it. In Dollars and Sex, economist Marina Adshade converts economic theory into a sexy science by applying the principles of supply and demand and other market forces to matters of love and libido. As she does in her hugely popular blog of the same name, Adshade unlocks the mysteries behind our actions, thoughts, and preferences using engaging research, economic analysis, and humor. The end result is a fascinating look at just how central the interplay of libido, gender, love, power, and economic forces is to the most important choices we make in our lives. Ultimately she shows that every option, every decision, and every outcome in matters of sex and love is better understood through economics.
Dr. Marina Adshade teaches economics at the University of British Columbia, in Vancouver, Canada. In 2008, she launched an undergraduate course titled Economics of Sex and Love, which invited her students to approach questions of sex and love through an economist’s lens. The course was an instant hit, and led to the launch of the blog, Dollars and Sex.
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