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Essentials of Visual Communication

Laurence King Publishing

By Bo Bergstrm

8-1/2 x 11 in; 240 pp;
480 illustrations, 445 in color
Paperback
February 2009
ISBN 9781856695770
ISBN10 1856695778

SKU# 9781856695770

$40.00
Usually ships within 2-3 days

Quick Overview

Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication c...
Essentials of Visual Communication


Description

Essentials of Visual Communication

Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience.

This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures.

Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.

 

More Details

8-1/2 x 11 in; 240 pp;
480 illustrations, 445 in color
Paperback
February 2009
ISBN 9781856695770
ISBN10 1856695778
Bo Bergstrm has extensive experience in visual communication. He is responsible for courses at design schools and universities, conducts workshops for photographers and journalists, leads seminars for industry, and is also a consultant. He has written six books and has been awarded many prizes for his work in communication.