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    • The Trend Forecaster's Handbook

    Laurence King Publishing

    By Martin Raymond

    8-1/2 x 11 in; 216 pp;
    388 color illustrations
    Paperback
    October 2010
    ISBN 9781856697026
    ISBN10 1856697029

    SKU# 9781856697026

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    $40.00

    Quick Overview

    The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques.This "how...

    The Trend Forecaster's Handbook



    The Trend Forecaster's Handbook

    The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques.

    This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.

     

    Martin Raymond, co-founder of The Future Laboratory, a consumer-insight, trend-forecasting, and brand-strategy agency whose clients include American Express, Louis Vuitton, Laurent-Perrier, Absolut, BMW, Lamborghini, and Cond Nast. He is a regular media commentator on trends and business.