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The Trend Forecaster's Handbook

Laurence King Publishing

By Martin Raymond

8-1/2 x 11 in; 216 pp;
388 color illustrations
Paperback
October 2010
ISBN 9781856697026
ISBN10 1856697029

SKU# 9781856697026

$40.00
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Quick Overview

The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques.This "how...
The Trend Forecaster's Handbook


Description

The Trend Forecaster's Handbook

The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques.

This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.

 

More Details

8-1/2 x 11 in; 216 pp;
388 color illustrations
Paperback
October 2010
ISBN 9781856697026
ISBN10 1856697029
Martin Raymond, co-founder of The Future Laboratory, a consumer-insight, trend-forecasting, and brand-strategy agency whose clients include American Express, Louis Vuitton, Laurent-Perrier, Absolut, BMW, Lamborghini, and Cond Nast. He is a regular media commentator on trends and business.
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