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100 Ways to Create a Great Ad

Laurence King

By Tim Collins


This product has not yet been released. It will be available after August 19, 2014.

10.125 x 8.5 in; 208 pp;
Paperback
August 2014
ISBN 9781780671680

SKU# 9781780671680

$35.00
Usually ships within 2-3 days

Quick Overview

100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas.
100 Ways to Create a Great Ad


Description

100 Ways to Create a Great Ad

100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas.

The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.

Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create an Ad has wide-ranging appeal.

 

More Details

10.125 x 8.5 in; 208 pp;
Paperback
August 2014
ISBN 9781780671680
Tim Collins is a prolific author and copywriter. Following a successful advertising career, he has written numerous books for children and on humor including The Little Book of Twitter: Get Tweetwise! (2009)