Free Shipping
on Reg. Orders $25+ and Pers. Orders $75+ on Reg. Orders $25+ and Personalized Orders $75+ for Personalized Orders $75+ and Regular Orders $25+

100 Ways to Create a Great Ad

Laurence King

By Tim Collins

10.125 x 8.5 in; 208 pp;
Paperback
August 2014
ISBN 9781780671680

SKU# 9781780671680

$35.00
Usually ships within 2-3 days

Be the first to review this product

Quick Overview

100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas.
100 Ways to Create a Great Ad


Description

100 Ways to Create a Great Ad

100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas.

The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.

Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create an Ad has wide-ranging appeal.

 

More Details

10.125 x 8.5 in; 208 pp;
Paperback
August 2014
ISBN 9781780671680
Tim Collins is a prolific author and copywriter. Following a successful advertising career, he has written numerous books for children and on humor including The Little Book of Twitter: Get Tweetwise! (2009)
Close

WELCOME!