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Guerrilla Advertising 2

Guerrilla Advertising 2

More Unconventional Brand Communication

By Gavin Lucas


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Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph and street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.

More Details

Size: 9 x 11-3/4 in;
Pages: 192 pp;
Format: Paperback
Publication: August 2011
ISBN: 9781856697477
ISBN10: 1856697479
Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review.