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TM

Trademarks Designed by Chermayeff & Geismar

By Chermayeff & Geismar Inc.,Introduction by Stefan Sagmeister

8.5 x 8.625 in; 288 pp;
276 color
Hardcover
September 2000
ISBN 9781568982564
ISBN10 1568982569

SKU# 9781568982564

$40.00
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Quick Overview

The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Ti...
TM


Description

TM

The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.

 

More Details

8.5 x 8.625 in; 288 pp;
276 color
Hardcover
September 2000
ISBN 9781568982564
ISBN10 1568982569