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Blog, Inc.

Blog, Inc.

Blogging for Passion, Profit, and to Create Community

By Joy Deangdeelert Cho • Edited by Meg Mateo Ilasco • Foreword by Grace Bonney


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With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn’t easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger’s block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

Learn how to:

•Design your site
•Choose the right platform
•Attract a fan base
•Finance your blog
•Maintain work/life balance
•Manage comments
•Find content inspiration
•Overcome blogger’s block
•Choose the right ads
•Develop a voice
•Protect your work
•Create a media kit
•Leverage your social network
•Take better photographs
•Set up an affiliate program
•Partner with sponsors
•Build community
•Go full-time with your blog
•And more!

More Details

Size: 5-1/2 x 8 in;
Pages: 184 pp;
2-color images throughout
Format: Paperback
Publication: September 2012
ISBN: 9781452107202
ISBN10: 1452107203
Joy Deangdeelert Cho is a graphic designer, blogger, food enthusiast, and coauthor of Creative, Inc. She worked with numerous fashion clients in New York before launching her own design business and beloved blog, Oh Joy!, in 2005. In addition to running her blog, she now designs textiles, packaging, and branding for clients in the fashion and food industries, consults other creative businesses through her Rx program, and has a product line of stationery and wallpaper. Joy lives in Los Angeles with her husband, daughter, and three cats.

Meg Mateo Ilasco is a designer, illustrator, and writer. A serial entrepreneur, she launched her first business in 1999, and is the author of three books on the topic: Craft, Inc., Creative, Inc., and Mom, Inc. Meg lives in the San Francisco Bay Area.

Grace Bonney is the creator of Design*Sponge, the award-winning home and product design Web site. She founded the Design*Sponge Biz Ladies series, a traveling event designed to connect women running their own design-based businesses. Grace lives in Brooklyn.

Media Reviews

“This book will be your new best friend and number-one resource—a true modern-day business school for blogging! Joy's advice, tips, and personal blog insight is phenomenal!”
—Erica Domesek, P.S. I Made This…

"People constantly ask me to how they can blog for a living. My answer will now be: Read this book. Joy shares smart and easy-to-follow tips on how to make your blog a success—and, if you want, a lucrative career."
—Joanna Goddard, Cup of Jo

“Whether you're just starting out or a seasoned pro, this valuable guide will help you stand out—and succeed—in the blogosphere!”
—David Lebovitz,, author of The Sweet Life in Paris