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Copywriting Second Edition Successful Writing for Design, Advertising, and Marketing

Laurence King Publishing

By Mark Shaw

6 3 ⁄4 × 9 3 ⁄4 in in; 240 pp, 80 color illustrations pp;
Paperback
October 2012
ISBN 9781780670003
ISBN10 1780670001

SKU# 9781780670003

$24.95
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Quick Overview

Writing copy is oft en assumed to be a natural talent.
However, there are simple techniques you can
employ to craft strong written content with ease.
With insightful interviews from leading copywriters,
as well as illustrated case studies of major brands, this
new, expanded edition teaches the art of writing great
copy for digital media, branding, advertising, direct
marketing, retailing, catalogs, company magazines,
and internal communications.
Copywriting Second Edition Successful Writing for Design, Advertising, and Marketing


Description

Copywriting Second Edition Successful Writing for Design, Advertising, and Marketing

Writing copy is oft en assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

 

More Details

6 3 ⁄4 × 9 3 ⁄4 in in; 240 pp, 80 color illustrations pp;
Paperback
October 2012
ISBN 9781780670003
ISBN10 1780670001
Mark Shaw has been a professional copywriter for over 25 years. Th e founder of Jupiter Design, one of the UK’s top 25 design agencies, he is now the president of Liquid Agency Europe, managing global brand and messaging for some of the world’s leading organizations. Mark is also a visiting fellow at Nottingham Trent University, where he regularly lectures on copywriting, messaging, and branding.

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