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Striking Images

Vintage Matchbook Cover Art

By Monte Beauchamp

5-1/8 x 6-11/16 in; 272 pp;
450 color images
Paperback
April 2006
ISBN 9780811851435
ISBN10 0811851435

SKU# 9780811851435

$16.95
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Quick Overview

From the 1920s to the 1950s, a small but useful advertising gimmick spread like wildfire into the purses, pockets, and kitchen drawers of millions of Americans. The give-away matchbook was one of the most pervasive means ever found of putting promotional...
Striking Images


Description

Striking Images

From the 1920s to the 1950s, a small but useful advertising gimmick spread like wildfire into the purses, pockets, and kitchen drawers of millions of Americans. The give-away matchbook was one of the most pervasive means ever found of putting promotional images into the hands of the public. Small and disposable, matchbooks were not only a highly successful marketing tool for a wide variety of products, they were also the repositories for a wealth of anonymous design creativity. Fantasies of ocean travel, bathing beauties, regal leisure, and tropical locales adorned the covers, as did hand-lettered typography, stylized illustration, and eye-catching color. This red-hot celebration brings the ubiquitous matchbook's art to life in all its pulp panache and visual zing.

 

More Details

5-1/8 x 6-11/16 in; 272 pp;
450 color images
Paperback
April 2006
ISBN 9780811851435
ISBN10 0811851435

Monte Beauchamp is the founder and publisher of the visual creativity annual BLAB! and editor of New & Used BLAB! (0-8118-4026-3). His work has appeared in numerous publications, and he is the recipient of five New York Festival Awards for excellence in print communications. He lives and works in Chicago.