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TM: The Untold Stories Behind 29 Classic Logos

Laurence King

By Mark Sinclair


This product has not yet been released. It will be available after September 23, 2014.

11.125 x 8.625 in; 224 pp;
Hardcover
August 2014
ISBN 9781780671659

SKU# 9781780671659

$40.00
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Quick Overview

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.
TM: The Untold Stories Behind 29 Classic Logos


Description

TM: The Untold Stories Behind 29 Classic Logos

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.

The book takes 29 internationally recognized logos and explains their development, design, usage, and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic, and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books' colophon, and the Michelin Man.

Based upon comprehensive research, authoritatively written and including a wealth of archival images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

 

More Details

11.125 x 8.625 in; 224 pp;
Hardcover
August 2014
ISBN 9781780671659
Mark Sinclair is Deputy Editor of Creative Review, the UK’s leading magazine and blog on design, advertising and visual culture. He is co-author of Pictures and Words: New Comic Art and Narrative Illustration (Laurence King, 2005).
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