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    • Visual Merchandising

    Windows and In-Store Displays for Retail
    Laurence King Publishing

    By Tony Morgan

    8-1/2 x 11 in; 208 pp;
    300 illustrations, 250 in color
    Paperback
    Published in February, 2008
    ISBN 9781856695398
    ISBN10 1856695395

    SKU# 9781856695398

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    $40.00
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    Quick Overview

    A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarket...

    Visual Merchandising

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    Visual Merchandising

    A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.

    Presented through color photographs, diagrams of floor layouts, and store case studies, and includinginvaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

     

    Tony Morgan teaches Visual Merchandising at the London College of Fashion and is head of the VM department at the Fashion Academy in London. He was previously at Selfridges for 18 years where he was manager for visual merchandising and currently runs his own creative retail consultancy.