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100 Ways to Create a Great Ad

100 Ways to Create a Great Ad

Laurence King

By Tim Collins


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100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas.

The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.

Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create an Ad has wide-ranging appeal.

More Details

Size: 10.125 x 8.5 in;
Pages: 208 pp;
Format: Paperback
Publication: August 2014
ISBN: 9781780671680
Tim Collins is a prolific author and copywriter. Following a successful advertising career, he has written numerous books for children and on humor including The Little Book of Twitter: Get Tweetwise! (2009)

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